Director of Alumni Relations and Network Strategy
Alumni External Rel Spec 4
Under the direction of the Executive Director of Development and External Relations, design, develop, deliver, and administer the Graduate School of Management’s alumni engagement program, annual fundraising programs, and special giving initiatives. Responsible for activities associated with reaching, serving, and engaging external constituencies, including alumni and corporate partners, through program, events, and services.
Serve as the Executive Director of the GSM’s Alumni Association Advisory Board by managing activities and mobilizing their engagement.
Translate constituent needs and priorities into customized programs to create, enhance and sustain relationships between campus and its external constituencies.
Work closely with admissions, career services and executive education offices to maximize alumni outreach, engagement and volunteer opportunities. Manage requests for alumni participation in School activities.
Work in collaboration with the University’s annual giving staff, strategize, plan, schedule, and implement the School’s annual giving program and moderate-sized fundraising initiatives. Work closely with the School’s Marketing and Communication Department and event coordinators to develop content, materials, marketing plans, and related programs/events to engage, cultivate, steward, and solicit donor prospects.
Analyze and lead short and long-range strategic planning for the alumni relations and annual giving programs. Participate in the department’s strategic planning.
Design, organize, and implement special events.
Coordinate and oversee the work of support staff and/or other professionals.
Department Specific Job Scope
60% ALUMNI RELATIONS, VOLUNTEER MANAGEMENT & STUDENT ADVISING
Serve as the Executive Director of the GSM Alumni Association Board. Serve as their primary point of contact providing direction, leadership & support. Lead & coordinate the annual GSM Alumni Award nomination & selection process, including coordinating staff support & managing volunteer. Serve as the primary liaison between the GSM & its alumni population. Create opportunities for alumni to interact with students, faculty, Student Affairs, Admissions, Executive Education & Career Development. Work with the University’s International Development Director & CAAA Director of International Alumni Programs to develop & execute a global engagement strategy for the GSM’s international alumni. Collaborate with GSM Development Operations staff & event coordinators to plan & manage alumni & business partner networking events.
Develop strategies to increase participation in the Alumni Association activities. Work with volunteers to coordinate alumni-driven events including: graduating student outreach; reunions; annual GSM & university alumni events. Track constituent engagement & increase year-over-year percentage of participation in School related events & activities. Work with MarCom staff to develop content for alumni e-news & e-magazine. Serve as the GSM’s liaison to the Cal Aggie Alumni Association & participate in the campus Alumni Council. Mentor & advise students on engaging alumni in club activity, best practices on hosting events & GSM external relations policies & expectations.
Identify, research, cultivate, solicit &/or steward donors & make recommendations for those who should be managed as major gift donor prospects. Schedule & manage meetings with GSM constituents for the purpose of engaging them with the school to better our programs & student experiences. Maintain a portfolio of alumni & business partner prospects & conduct 6-8 face-to-face visits/month or approximately 80 per year. Develop an annual business plan & analyze results to report to management. Educate students & alumni on the importance of giving back to their alma mater & to cultivate them for future participation in alumni activities & annual giving. Utilize the University’s database (AIS) to manage alumni & donor records in accordance with university policies & the Office of Development & Alumni Relations operating procedures & practices. Coordinate outreach with campus colleagues as appropriate.
40% ANNUAL FUND & SPECIAL GIFT FUNDRAISING MANAGEMENT
Work with the central development office to ensure that all aspects of the development programs are consistent with university policies & the policies, practices & standards of UC Davis University Development. Collaborate with the Office of Central Development to strategize & execute annual solicitation messaging to GSM alumni for approximately 4 direct mail pieces, 8 email solicitations, one stewardship video & the student telephone outreach program. Manage the GSM’s Class Ambassador Program an important group of alumni volunteers who communicate essential messages to classmates, including information on events & annual giving appeals. Retain & recruit class ambassadors for each GSM program/graduation year. Serve as staff liaison for graduating student class gift campaigns. Work closely with 4 class gift committees to plan & implement their campaigns. Review materials for accuracy, adherence to campus policy & appropriate content. Manage & oversee the School’s Business Partner Program (annual gifts of $2,500+ from corporate donors). Manage relationships to maximize the engagement businesses have with the GSM. Work with School’s development officers to identify new major gift prospects either individual or corporate to create a pipeline for significant, impactful giving.
Work occasional weekend and evening engagements as well as travel regionally and nationally.
Utilize a computer keyboard for several hours each day.
Valid California driver’s license and possess personal transportation to attend meetings and special events.
Work flexible schedule, including occasional evenings and weekends.
UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.
- Bachelor’s degree or equivalent combination of education and/or relevant experience.
- Thorough knowledge of basic concepts, principles, and procedures of building and maintaining effective relationships with internal and external constituencies.
- Experience using writing, interpersonal communication and relationship building skills, including tact and political acumen, to communicate with and support a wide variety of people of diverse backgrounds and interests; and to effectively represent the campus.
- Project and event management experience in planning, execution, and analysis, including meeting deadlines, and attention to detail.
- Knowledge of annual fundraising, donor relations and public relations concepts, principles, techniques, procedures and practices.
- Experience using research, analytical, critical thinking and decision making skills and sound judgment to correctly identify real and potential problems, advise management as required, propose effective strategic resolutions.
- Experience developing marketing materials.
Preferred Qualifications for Selection:
- Experience developing and executing a strategic comprehensive plan.
- Working knowledge of campus, including its vision, mission, goals, objectives, achievements and infrastructure.
- Familiarity with University or non-profit fundraising techniques.
- Advanced project management skills.
- Advanced analytical and critical thinking skills, including skill in creative and effective decision-making and problem identification/avoidance/resolution.