Director of Alumni Relations and Network Strategy
ALUMNI EXTERNAL REL SPEC 4
Under the direction of the Senior Director of Development and External Relations, design, develop, deliver, and administer the Graduate School of Management’s alumni engagement program, annual fundraising programs, and special giving initiatives. Responsible for activities associated with reaching, serving, and engaging external constituencies, including alumni and corporate partners, through program, events, and services.
Serve as the Executive Director of the GSM’s Alumni Association Advisory Board by managing activities and mobilizing their engagement.
Translate constituent needs and priorities into customized programs to create, enhance and sustain relationships between campus and its external constituencies.
Work closely with admissions, career development and executive education offices to maximize alumni outreach, engagement and volunteer opportunities. Manage requests for alumni participation in School activities.
Working in collaboration with the University’s annual giving staff, strategize, plan, schedule, and implement the School’s annual giving program and moderate-sized fundraising initiatives.
Work closely with the School’s Marketing and Communication Department and event coordinators to develop content, materials, marketing plans, and related programs/events to engage, cultivate, steward, and solicit donor prospects.
Analyze and lead short and long-range strategic planning for the alumni relations and annual giving programs. Participate in the department’s strategic planning.
Design, organize, and implement special events.
Coordinate and oversee the work of support staff and/or other professionals.
Department Specific Job Scope:
The UC Davis Graduate School of Management is focused on preparing the next generation of innovative and collaborative leaders who are committed to making a positive impact. Its close-knit learning environment is distinguished by faculty members renowned for their research and teaching, entrepreneurial students, and a bold and innovative curriculum. The school offers Full-Time MBA and Master of Professional Accountancy programs at the UC Davis campus, Part-Time MBA programs in Sacramento and the San Francisco Bay Area, an online MBA, and a Master of Science in Business Analytics program in San Francisco.
UC Davis is a leader in the areas of food/ag, biotechnology and sustainable energy. The GSM focuses on the areas of strength at UC Davis to offer Industry Immersions. The GSM is ranked in the Top 50 Full-Time MBA program in the U.S. for 24 years, top 9% of part-time MBA programs in U.S. #1 part-time MBA in Sacramento, and #10 Masters of Science in Business Analytics program in U.S. (2019 U.S. News & World Report, 2019 QS Top Universities Rankings).
The GSM is also ranked #11 Worldwide for Full-time MBA career placement rate and #8 Worldwide for faculty quality (The Economist 2016 & 2018).
The Mike and Renee Child Institute for Innovation and Entrepreneurship brings together researchers and students with experienced entrepreneurs, investors and corporate leaders to build networks, support technology transfer and accelerate commercialization. More than 50 companies have launched out of or been supported by the institute, and startups have raised nearly $200 million.
Development and External Relations in the Graduate School of Management (GSM) works to generate support for the strategic priorities of the GSM. Development and External Relations functions include fundraising, development communications, alumni relations and corporate relations.
60% ALUMNI RELATIONS, VOLUNTEER MANAGEMENT & STUDENT ADVISING
Serve as the Executive Director of the GSM Alumni Association Board, being their primary point of contact providing direction, leadership & support. Lead & coordinate the annual nomination & selection processes for both the GSM Alumni Award and Student Fellowship Awards, including coordinating staff support & managing volunteers. Lead four board committees of: Nominating, Engagement, Fundraising and Women in Leadership.
Serve as the primary liaison between the GSM & its alumni population. Create opportunities for alumni to interact with students, faculty, Student Affairs, Admissions, Executive Education & Career Development. Work with the University’s International Development Director & Cal Aggie Alumni Assoc. Director of International Alumni Programs to develop & execute a global engagement strategy for the GSM’s international alumni. Serve as the GSM’s liaison to the CAAA & participate in the campus Alumni Council.
Develop strategies to increase participation in the Alumni Association activities. Work with volunteers to coordinate alumni-driven events including: graduating student outreach; reunions; annual GSM & university alumni events. Track constituent engagement & increase year-over-year percentage of participation in School related events & activities. Collaborate with GSM Development Operations staff & event coordinators to plan & manage alumni & business partner networking events.
Mentor & advise students on engaging alumni in club activities, best practices on hosting events & GSM external relations policies & expectations. Work to establish relationships with students through orientation activities, helping with mentoring program, and involvement in the GSM Student Association.
Educate students & alumni on the importance of giving back & to cultivate them for participation in activities & annual giving. Identify prospects who should be managed as major gift donor prospects. Conduct meetings with alumni to engage them with the school to better our programs & student experiences. Conduct 6 face-to-face visits/month (72 per year). Develop an annual business plan & analyze results.
Work on special projects that engage students and alumni such as mentoring and leadership programs.
Work with MarCom staff to develop content for alumni e-news, e-magazine and social media.
Utilize the University’s database to manage alumni records in accordance with university policies & the Office of Development & Alumni Relations operating procedures & practices. Coordinate outreach, as appropriate.
40% ANNUAL FUND & SPECIAL GIFT FUNDRAISING MANAGEMENT
Work with the central development office to ensure that all aspects of the development programs are consistent with university policies & the policies, practices & standards of UC Davis University Development. Collaborate with the Office of Central Development to strategize & execute annual solicitation messaging to GSM alumni for approximately 4 direct mail pieces, 8 email solicitations, one stewardship video & the student telephone outreach program. Participate in the Give Day Committee as the lead GSM representative.
Manage the GSM’s Class Ambassador Program, which include alumni volunteers who communicate messages to classmates such as events & annual giving appeals. Retain & recruit class ambassadors for each GSM program/graduation year.
Serve as staff liaison for graduating student class gift campaigns. Work closely with 5 class gift committees to plan & implement their campaigns. Review materials for accuracy, adherence to campus policy & appropriate content.
Manage & oversee the School’s Business Partner Program. Manage relationships to maximize the engagement businesses have with the GSM.
Lead the GSM’s annual faculty/staff giving campaign.
- Bachelor’s degree or equivalent combination of education and/or relevant experience.
- Thorough knowledge of basic concepts, principles, and procedures of building and maintaining effective relationships with internal and external constituencies.
- Experience using writing, interpersonal communication and relationship building skills, including tact and political acumen, to communicate with and support a wide variety of people of diverse backgrounds and interests; and to effectively represent the campus.
- Project and event management experience in planning, execution, and analysis, including meeting deadlines, and attention to detail.
- Knowledge of annual fundraising, donor relations and public relations concepts, principles, techniques, procedures and practices.
- Experience using research, analytical, critical thinking and decision making skills and sound judgment to correctly identify real and potential problems, advise management as required, propose effective strategic resolutions.
- Experience developing marketing materials.
- Experience developing and executing a strategic comprehensive plan.
- Knowledge of the university, its achievements, vision, mission, goals, objectives, applicable policies, infrastructure and current issues of concern and knowledge of issues of concern for higher education generally.
- Knowledge of the academic programs and disciplines in the GSM.
- Knowledge of donor or CRM databases.
- Political acumen skills, to build and maintain effective working relationships within all organizational levels and with outside constituencies.
Preferred Qualifications for Selection:
- Familiarity with University or non-profit fundraising techniques.
- Advanced project management skills.
- Experience using social media to increase awareness of events / activities and to enhance the reputation of the School.
- Advanced analytical and critical thinking skills, including skill in creative and effective decision-making and problem identification/avoidance/resolution.
Stand for extended periods of time during events.
Lift items weighing up to 25 lbs.
Required to work occasional weekend and evening engagements, as well as travel regionally and nationally.
Must possess a valid driver’s license and personal transportation.
Utilize a computer keyboard for several hours each day.
Work in area where there is constant traffic and noise from office machines, telephones, and conversations.
UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.