Enhance your Wine Executive Program Experience
"Understanding Jiu" Gala Dinner

We are pleased to offer a special treat for this year’s Wine Executive Program attendees! 

On Thursday evening, the Confucius Institute at UC Davis is hosting a gala dinner following their symposium “Understanding Jiu: The History and Culture of Alcoholic Beverages in China.”   The dinner ticket price includes a special tasting of many different Chinese jiu, a Chinese-style sit-down dinner, and a short program with remarks by Wente Family Estates Vice President for International Sales Michael Parr addressing marketing wine to China.

Tickets for the event are $85 and can be purchased online at

Thursday night is a “free night” on the Wine Executive Program schedule, built into the program to give participants a chance to explore Davis, eat at a restaurant of their choice, and network.  This event perfectly complements the already action-packed week of learning about the business and science of winemaking.  If participants choose to enhance their Wine Executive Program experience by attending this dinner and discussion around marketing wine in China, they are encouraged to buy their tickets soon.  The event is sure to sell out.