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LinkedIn Guidelines
Career Development Resource

With more than 380 million users, there’s no denying LinkedIn is the world’s largest professional network. In fact, most recruiters use LinkedIn to vet candidates.

LinkedIn is one of the best ways to promote yourself professionally and to expand your professional network. Review this webinar and mock-up before you begin updating your profile.

Profile Tips

LinkedIn Address (Vanity URL): Use the edit feature to make your URL streamlined (without those numbers at the end of it), then update your Headers on your Resume & Cover Letter.

Photo: Use a professional head shot in a suit or business casual (a photo is a must these days).

Name: You can add “MBA” to the end of your name once you graduate.

Headline: Use this to brand yourself “Marketing Professional & MBA Candidate”. 

Summary: Copy/paste the profile from your resume once it is concise & polished.

Job Descriptions: Copy/paste bullets from your resume for consistency with your resume.

Endorsements: Choose the areas for which you want to me endorsed based on the direction you would like your career to head. With enough endorsements, you can print a screen shot to include in your packet of “leave behinds” during interviews. Give people you know endorsements and they will be more inclined to reciprocate.

Recommendations (after your profile is updated you can get some of these): These are great to have so that you can print them out and include in your packet of “leave behinds” during interviews. A marketing manager at LinkedIn came to the GSM to give a presentation and he said that recruiters are looking to this more than ever- they actually say they like to see 2 recommendations per job if possible. Write some recommendations for people you know and they will be more inclined to reciprocate.

Birthday: Only put Month and date- no year (we don’t need age discrimination on either side of the spectrum).

And Don’t Forget…

Connecting with People (after your profile is updated):  When you send connection requests, MAKE SURE YOU CREATE A CUSTOMIZED NOTE as to why you want to connect. By reaching out properly, add everyone you know now and meet going forward so it will be a better networking tool for you now as well as for the next stages of your career – we need to think of networking as a long term endeavor.

Follow Companies: Search for and ‘Follow’ all companies that interest you so that you will get updates on people who have recently vacated positions, and all the company updates.

Job Search Alerts: make sure you set these up so you will be emailed jobs in your preferred geographies, industries and functions.