Associate Professor, SMU, Cox School of Business
Ph.D., The Wharton School University of Pennsylvania, Philadelphia, PA USA, 2006
M.B.A., Fuqua School of Business Duke University, Durham, NC USA, 1996
A.B., Princeton University, Princeton, NJ USA, 1992
Professor Braun’s teaching interests are to train the next generation of business leaders on how to analyze, interpret and use marketing data to address real-world managerial problems. He takes a hands-on approach with his classes, believing that managers cannot effectively act on the volumes of customer data that they collect, unless they master a foundational set of quantitative, statistical tools. At SMU, he will be teaching marketing and statistics classes in both the undergraduate and MBA programs.
May 8th 8:00am-5:00pm (specific time TBD)