Oliver J. Rutz
Associate Professor of Marketing, University of Washington, Foster School of Business


PhD, University of California at Los Angeles, 2007
MBA, University of California at Los Angeles, 2003
Diplom (Economics), Ruprecht-Karls-Universitaet Heidelberg, Germany, 1999

Research Interests:
Internet and E-commerce: Paid Search Advertising, Banner Advertising,  Clickstream Analysis, Ad Copy and Landing Page Design
Methodological: Bayesian Methods, Discrete Choice Modeling, Dynamics

A New Approach to Copy Testing Paid Search Text Advertisements

May 8th 8:00am-5:00pm (specific time TBD)