Prasad Naik
Professor of Marketing

I want UC Davis MBA students to be inspired and be enlightened. I want them to go out and make actual change in the practice of management because of what they learn here. That’s my unstated rule.

Courses Taught

  • Integrated Marketing Communications
  • Marketing Management
  • New Product Development

Research Expertise

Marketing and advertising strategy; integrated marketing communications; dynamic market response models, including preparing for product harm crisis


  • Ph.D., University of Florida, Gainesville
  • MBA, Indian Institute of Management. Calcutta, India
  • B.S., Chemical Engineering, University of Bombay, India

Fast Facts

  • UC Davis Chancellor’s Fellow
  • Led MBA International Study Trips to Singapore, Malaysia, Thailand, China, Brazil and Argentina
  • Co-founder of annual international Marketing Dynamics Conference
  • Groundbreaking marketing research gives managers powerful tools to determine the most strategic media mix for ad campaigns and measure the effectiveness of integrated marketing communications