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UC Davis Wine Executive Program March 22-27
Blending the Business and Science of Winemaking

With shifts in consumer demographics, scarce water and stiff competition in the global beverage market, how will wine industry leaders adapt to this time of great change and position their businesses for a successful future?

The landscape presents opportunities and pitfalls for every player in the wine industry. Against this backdrop, the UC Davis Graduate School of Management and Department of Viticulture and Enology will host the 15th annual UC Davis Wine Executive Program March 22-27 on campus.

“Now more than ever, industry professionals—and those who service or want to enter the business—need the skills and techniques they will learn in the UC Davis Wine Executive Program. From financial analysis to new marketing methods to advances in viticulture and winemaking, this program drives results.” says Professor Emeritus Robert Smiley, director of wine industry programs and a former dean of the UC Davis Graduate School of Management.

Blending the business and science of winemaking, the professional development course focuses on the knowledge and skills that are critical to success in making and selling wine.

Led by renowned UC Davis faculty and expert guest lecturers, the four-day program includes in-depth sessions on financial management, the latest grape growing and wine research, marketing and branding, cost analysis and control, legal issues, and best practices for managing modern winery and vineyard operations.

An optional half-day boot camp kicks off the curriculum, offering industry newcomers—and those looking for a refresher—a choice of primers on the fundamentals of accounting and finance, or grape growing and winemaking. New this year, the program has added an action learning project, allowing attendees even more time to take what is learned in the program and make an immediate impact on their business, plus a discussion on navigating the consolidating distribution landscape.

Sessions will be held in the Graduate School of Management’s Gallagher Hall, and at the nearby Robert Mondavi Institute for Wine and Food Science. In addition, attendees will have the opportunity to visit the institute’s experimental vineyard and tour the world’s first LEED Platinum winery. The UC Hyatt Place Hotel at UC Davis located directly behind Gallagher Hall offers accommodations just steps away from the classroom.

Since the UC Davis Graduate School of Management and the Department of Viticulture and Enology partnered to create the Wine Executive Program in 2000, it has drawn over 800 professionals and become the premier professional development program for the industry. Attendees have come from all facets of the wine business and from all major wine making regions of the world, including 27 U.S. states, France, England, Italy, Australia, China, Chile, Argentina, South Korea, Japan, Canada and the Philippines.

By attracting such a broad mix national and international participants, the program offers engaging discussion about wine industry best practices and valuable networking experiences that endure long after the program.

Sponsors of this year’s program include Trinchero Family Estates, Wente Family Estates, Wine Business Monthly, Wines & Vines, Cakebread Cellars and Constellation Brands. Sponsorship opportunities are still available for those interested. Details are available on the program website: www.wineexecutiveprogram.com.

The registration fee for the full, four and a half-day program including the Boot Camp is $4,800. The fee without the Boot Camp is $4,300. Register before January 30, 2015, and save $200. Special pricing is also available for multiple registrants for the same company.

For more details on the curriculum and faculty, or to register, visit www.wineexecutiveprogram.com.

Contacts

UC Davis Graduate School of Management
Angela Stopper, 530-752-7240
astopper@ucdavis.edu