Assistant Professor of Information Systems
Vibhanshu Abhishek joined the Heinz College faculty in 2012 as an Assistant Professor of Information Systems. He received a B. Tech. in Computer Science from IIT Kanpur, a MA in Statistics, and a PhD in Applied Economics and Managerial Science from the Wharton School of the University of Pennsylvania.
Vibhanshu’s research focuses on the effect of emerging technologies on consumers’ behavior, business strategy and market structure. He is particularly interested in multi-channel coordination and examines issues in multi-channel retail, advertising and pricing. He studies how consumers respond to different forms of advertising and how companies can strategically use new advertising channels to connect with their consumers. He also examines the dynamics of e-commerce platforms like Amazon and iTunes and their interaction with traditional retail channels. With the growth in wearable devices and mHealth applications, he is increasingly interested in understanding the effect of these emerging technologies on consumer behavior and how such devices can be used to improve health outcomes or reduce healthcare costs.
Media Exposure through the Funnel: A Model of Multi-Stage Attribution
Friday Nov. 7th, workshop time 8am-5pm