Profile

John Trinidad
Attorney; Dickenson, Peatman & Fogarty

John Trinidad works with the Wine Law, Alcohol Beverage, Business, Geographical Indications and Intellectual Property groups. During his time at DP&F, he has advised wine industry clients on a broad range of issues related to operating vineyards and wineries, including wholesaler agreements and franchise laws; social media and tied house issues; grape purchase, custom crush, and third party marketing agreements; trademark registration and brand protection; and purchase and sale of winery brands and assets.  He has also counseled clients in responding to audits from the U.S. Department of Treasury’s Alcohol Tobacco Tax and Trade Bureau and obtaining federal and state permits and licenses for alcohol beverage businesses.  John also serves as General Counsel to the American Wine Consumers Coalition, an advocacy organization seeking to protect consumer rights and lower barriers to wine access, and is a member of the Advisory Board of the Napa Valley Wine Library Association.

John has been published and quoted in a number of publications on wine law issues, including Wine Business Monthly, Practical Winery & Vineyard Management, Decanter.com, and EaterNY, and is a frequent contributor to the DPF wine law blog, LexVini.  He has also presented at the University of California Berkeley School of Law, the University of California – Davis School of Law, and wine industry conferences.

In 2011, John explored his interest in the wine industry by working harvest at wineries in Sonoma and Burgundy and visiting over 50 wineries in France and Germany. This hands-on experience gave John a deep appreciation for the complex set of regulatory and business problems faced by growers and producers. It also drove him to try to combine his legal and business experience.

Prior to joining DP&F, John launched a well received wine blog and actively used Twitter and Facebook as outlets for his writing and publicizing wine-related information.  In 2013, John was named as one of seventeen “Wine Experts to Follow on Twitter” by Food & Wine Magazine, along with noted experts such as Eric Asimov of the New York Times and Jon Bonné of the San Francisco Chronicle.  John lives in Napa, enjoys cooking, and is an avid photographer.