Jordan Greer
Soil improvement and sustainability

Note: Jordan Greer was a Business Development Fellow in 2017/18. This interview was conducted in fall 2017.

Jordan Greer has a B.S. in civil engineering from Lehigh University and an M.S. in civil engineering from UC Davis. Her current research incorporates microbiology into civil engineering and involves the use of bacteria in soil to prevent seepage and create sustainability.

In a nutshell, describe your project or venture.

We are developing an impermeable barrier for ground improvement companies that is less hazardous and more sustainable than traditional methods.

What’s important about your research or project—and where do you hope to take it?

My research project is important because it reduces the amount of chemicals and cement injected into the ground while achieving the same ground improvement goal. Also, it is a temporary barrier that allows the ground to go back to its initial condition.

What are you most passionate about in your work?

The bridge I am making that connects two completely different disciplines in order to make civil engineering more sustainable. I am extremely passionate about bio-mimicry and biology-inspired problem solving, and I am proud to be part of a project that does just that.

What was the most important thing you learned at the Entrepreneurship Academy?

The most important thing I learned at the Entrepreneurship Academy is to be specifically wrong rather than vaguely right. This applies to both business ventures and in the research lab—to figure out which option to take and head in the right direction.

What is the most unexpected advice you received from a mentor?

The most unexpected advice I got was in ceramics class in high school. “It’s okay to make mistakes because you will learn from them.” This advice has been continuously applicable in my life.

Do you plan to participate in the Big Bang! Business Competition or “just” the workshops? How do you expect this to help you as an aspiring entrepreneur?

Yes, I plan to participate in the Big Bang! I am going to be on a team working on one of my peer’s research ideas. I am excited to learn about the management of innovation hands-on, get feedback from mentors as we work our way through the entrepreneurial process, and ‘Think Do’ then ‘Think Do’ again.

How will your experiences as a Business Development Fellow help you to change the world?

My experience as a Business Development Fellow will help me change the world. I state that as a fact because I am certain it will. Building on my engineering background, I am already learning the skills it takes to make a wave of change in a company, as well as start an entirely new one. I have learned how to promote my unique perspective on the world, and use it to influence change.