Keith Schneller
Director USDA

“In the future, more and more rural people will go to the cities and customers will pay more attention to food safety and quality. Therefore, the ongoing direction of Chinese agriculture can only be in industrial-scale farming.”

- Keith Schneller, Director USDA

China and US Agribusiness Today

Keith Schneller, the Director of the U.S. Department of Agriculture’s Agricultural Trade Office in Shanghai, examined the mutual points of interest between U.S. and China agribusiness. He said China should take more steps to help Chinese agribusiness companies to develop exports and build brands.