Aimeé Lapic

Peer-to-Pier: Marketing in a Global Age
Featuring Aimeé Lapic, former CMO Banana Republic



Peer-to-Pier: Marketing in a Global Age

Our 14th annual Peer-to-Pier signature event featured Dean’s Distinguished Speaker Aimeé Lapic, who shared her insights learned as a global marketing leader at Banana Republic and the Gap. We thank Blue Shield of California for sponsoring and hosting the event at their headquarters in San Francisco.

6 p.m. – 7 p.m.
Networking Reception
(complimentary appetizers & beverages)
7 p.m. – 7:30 p.m.
Alumni Awards Presentation
7:30 p.m. – 8:30 p.m.

Blue Shield of California
50 Beale Street – 23rd Floor
San Francisco, CA 94105

Event Co-sponsored by:

Blue Shield of California

About Aimeé Lapic

Aimeé Lapic most recently was the Senior Vice President/General Manager of as well as the Chief Marketing Officer for Banana Republic. In her role, Aimée held global P&L accountability for the ecommerce businesses as well as responsibility for the creative and marketing teams across the $2.8B business.

Aimée has been focused on customer experience over the last 20+ years online as well as in brick and mortar environments. She has held numerous positions across Gap, Inc. over the past twelve years including serving as the GM for the $500MM International Outlet business for several years, overseeing all functions to drive international growth while simultaneously leading the Global Gap and Banana Republic Factory Store marketing, visual and store design teams.

Aimée currently serves as a Marketing Advisory Board member of IDG Ventures USA. IDG Ventures USA is a venture capital firm focused on early-stage consumer internet and enterprise IT investments.

Previously, Aimée launched marketing organizations and new revenue streams for two startups– (now Citibank Mortgage) and (backed by Draper Fisher Jurvetson). She was also the SVP of Co-Brand Retail Credit Card Marketing for Providian Financial and was an Associate at McKinsey & Company.

Aimée earned her B.A. in English Literature from Princeton University, and an M.B.A. from Harvard Business School.

GSMAA Alumni Awards

The School will also present the 2016-2017 GSMAA Alumni Awards:

Outstanding Service Award
Roger Halualani  BS 89 MBA 91
Founder, Halualani & Associates and Epiphany Partners

Distinguished Achievement Award
Rew Ikazaki MAD 87 JD 87
Chief Counsel, Tesla Motors