Portrait of Jason Mikami inside the network operations closet -- or the NOC room -- of MobiTV, in Emeryville, Calif., February 2007.

Programming Provocateurs

As a new-media start-up, MobiTV, based in Emeryville, Calif., owes its creative pulse to 219 employees–up from just 90 a year ago and on the way to more than 300 by year-end. The common denominator of working here is change–constant, even calamitous at times, but vibrant. Workers average a new deployment, a step in developing new-media services, every 2 1/2 weeks. They are people who are motivated by how they leave an imprint on their world. And one thing is certain: television will never be the same. MobiTV has liberated TV from the box in the living room and transformed it into what more than one person calls the “65-year-old killer app.”