Project Leadership Team
Research Expertise: Marketing research, marketing science, decision and management sciences, consumer choice behavior, choice modeling, new product development and introduction
Professor David Bunch is an internationally recognized expert on marketing research, marketing science and decision and management sciences. His research interests include consumer choice behavior, choice modeling, new product development and introduction, travel behavior, vehicle choice and alternative fuel vehicles.
Daria works with corporations, organizations and business partners to source strategic projects for the School’s full-time and part-time MBA students’ capstone degree requirement.
Previously, Costello was the associate director of the Master of Professional Accountancy (MPAc) program, which welcomed its charter class in 2012. She managed recruiting and admissions, program management and career placement for MPAc students.
Costello has a background in counseling, education (including a teaching credential from UC Davis) and project management.
Marybeth Kavanagh joined the Graduate School of Management as a lecturer in 2018 after spending 30 years with IBM Corporation leading numerous software development and technical consulting engagements. Kavanagh’s clients included Fortune 100 firms, Public Sector accounts, and international clients, each with a unique set of business challenges and transformational opportunities.
Lecturer Steve Lewis has spent three decades helping build successful operations and technology-intensive companies. He sits on Procter & Gamble’s External Board for Supply Innovation and has been a board member of several public and private technologies companies, including Axcient, Borland and PC Helps.
Keisha Liggett–Nichols joined the Graduate School of Management as a lecturer in fall 2015. During her career in academia, Nichols has taught business management, specifically courses focused in business strategy. With her significant practical industry experience, she has primarily taught graduate studies.
Courses Taught: New venture formation, business planning and product management
Josh Newman joined the Graduate School of Management as a lecturer in 2018.
The IMPACT curriculum is a 10-week project capstone course that allows UCD MBA students to gain real-world experience by working on corporate strategy projects in small teams. Tracey serves as a liaison for sponsor donors, faculty leads, and student team members to provide high-level support for the course, performing complex coordinating, planning and analysis functions.
Davis, CA 95619
Keith Weissglass joined the Graduate School of Management as a lecturer in Winter 2018. He brings to the GSM a wide range of marketing and consulting experience spanning the private, public, and non-profit sectors.
Weissglass has served in foundational leadership roles at two high-growth B2B software companies, where he specializes in product marketing. He currently runs a consulting practice that provides business strategy and marketing services to early-stage technology startups and social businesses.