Project Leadership Team
Keisha Liggett–Nichols joined the Graduate School of Management as a lecturer in fall 2015. During her career in academia, Nichols has taught business management, specifically courses focused in business strategy. With her significant practical industry experience, she has primarily taught graduate studies.
Daria works with corporations, organizations and business partners to source strategic projects and industry experts for the School’s full-time and part-time MBA students’ capstone courses.
Previously, Costello was the Associate Director of the Master of Professional Accountancy (MPAc) program, which welcomed its charter class in 2012. She managed recruiting and admissions, program management and career services for MPAc students.
Daria has a background in counseling, education (including a teaching credential from UC Davis) communications and project management.
The IMPACT curriculum is a 10-week project capstone course that allows UCD MBA students to gain real-world experience by working on corporate strategy projects in small teams. Tracey serves as a liaison for sponsor donors, faculty leads, and student team members to provide high-level support for the course, performing complex coordinating, planning and analysis functions.
Davis, CA 95619
Research Expertise: Marketing research, marketing science, decision and management sciences, consumer choice behavior, choice modeling, new product development and introduction
Professor David Bunch is an internationally recognized expert on marketing research, marketing science and decision and management sciences. His research interests include consumer choice behavior, choice modeling, new product development and introduction, travel behavior, vehicle choice and alternative fuel vehicles.
Marybeth Kavanagh joined the Graduate School of Management as a lecturer in 2018 after spending 30 years with IBM Corporation leading numerous software development and technical consulting engagements. Kavanagh’s clients included Fortune 100 firms, Public Sector accounts, and international clients, each with a unique set of business challenges and transformational opportunities.
Courses Taught: New venture formation, business planning and product management
Lecturer Marc Lowe is managing partner and founder of Praxis Ventures, a consultancy advising high-potential technology companies on strategy development, venture capital financing and M&A transactions. Praxis Ventures has been instrumental in raising more than $150 million in venture capital financing for its clients, and has advised on M&A transactions and initial public offerings valued in excess of three billion dollars.
Josh Newman joined the Graduate School of Management as a lecturer in 2018.
Keith Weissglass joined the Graduate School of Management as a lecturer in Winter 2018. He brings to the GSM a wide range of marketing and consulting experience spanning the private, public, and non-profit sectors.
Weissglass has served in foundational leadership roles at two high-growth B2B software companies, where he specializes in product marketing. He currently runs a consulting practice that provides business strategy and marketing services to early-stage technology startups and social businesses.