Associate Professor Prasad Naik

To recognize rising stars on campus, UC Davis Chancellor Larry Vanderhoef uses a portion of UC Davis Annual Fund contributions each year to fund the prestigious Chancellor’s Fellows awards, which honor the achievements of outstanding faculty members early in their careers. Associate Professor Prasad Naik, an expert in marketing, was among five campus scholars named as 2004-2005 Chancellor’s Fellows. The fellows receive $25,000 each to put toward their research, teaching and service activities. They also can use the title “Chancellor’s Fellow” for five years. Candidates are nominated by the dean of their school or department, evaluated by a committee of their peers, and then reviewed by the Chancellor. The campus has named 32 Chancellor’s Fellows since the program began in 2000. Naik plans to use the award money to study international markets, advertising and marketing across the globe. “Last year I undertook a study of South East Asia—Singapore, Thailand, and Malaysia—along with eight MBA students,” he said. “Given this award, it is now feasible to visit Beijing, Shanghai and Hong Kong this year along with a group of UC Davis MBA students.” Naik credited colleagues, students, friends and family for helping him attract the fellowship. “The accomplishments and the considerable promise of this year’s recipients of the Chancellor’s Fellows award are so impressive,” said Vanderhoef, who hosted a reception for the new fellows on March 14. “They represent the ideals of the academy and are sure to contribute significantly to the campus as their careers progress.”