A Blueprint for Entrepreneurial Success

High-tech start-ups, especially those in the energy sector and clean tech—and researchers who want to get their ideas out of the lab and into the market—have a valuable new resource for turning their entrepreneurial ideas into profitable realities.

Technology Ventures: From Idea to Enterprise (McGraw-Hill, 2010), by Professor Emeritus Richard Dorf and co-authors Professor Tom Byers of the Stanford Technology Ventures Program and Professor Andrew Nelson of the Lundquist College of Business at University of Oregon is a newly revised, 700-page guide for analyzing opportunities and building new, high-growth enterprises.

The book has won praise from Silicon Valley executives, venture capitalists and veteran entrepreneurs. “Byers, Dorf, and Nelson have given literally every potential entrepreneur a proven blueprint for success,” wrote Scott Kriens, chairman and former CEO of Juniper Networks.

The third edition draws on the latest academic research and practitioner insights. Dorf and his colleagues integrate a clear theoretical framework with action-oriented examples, up-to-date exercises, an expanded, user-friendly index and connected Web content. University technology commercialization is also addressed. “We emphasize clean tech, environmentally friendly products and other sustainable business practices,” explained Dorf.

Renowned Silicon Valley venture capitalist John Doerr, partner at Kleiner Perkins Caufield and Byers, also endorsed the book. “Green technologies could be the biggest opportunity of the 21st century. Technology Ventures is an indispensable guidebook for everyone who cares about new ventures,” wrote Doerr.