What Drives Public Acceptance of Nanotechnology?

By Steven Currall, Eden B. King, Neal Lane, Juan Madera & Stacey Turner

How do the risks and benefits of nanotechnology, as viewed by the public, compare with those associated with other technologies such as genetically modified organisms, stem cells, biotechnology and nuclear power? And when deciding to use a specific nanotechnology product, will consumers consider the risks, the benefits, or both? We report the first large-scale empirical analyses of these questions.