Dr. Aravindakshan’s research interests center on learning how brands can better allocate their advertising resources (e.g. budgets, creatives etc.) across different regions and/or multiple media over time. In addition to studying such dynamic advertising models his research also investigates the dynamics of customer behavior and loyalty to help managers devise better communication and targeting policies in order to optimize their marketing mix at the individual level.
David E. Block
Professor and Chair, Department of Viticulture & Enology and Professor in Department of Chemical Engineering and Materials Science, UC Davis
Since joining the Chemical Engineering faculty in 1996, Professor Block’s research has been focused on technology for wine fermentations and biopharmaceutical fermentation optimization based on historical process data and artificial intelligence. More recently, his work has included applications to biofuel production including the study of increased alcohol tolerance in microorganisms and of bio-based fuels.
Professor of Management and Stephen G. Newberry Endowed Chair in Leadership, Graduate School of Management, UC Davis
Professor Elsbach is a professor of management and expert in organizational behavior. She was named the first recipient of the prestigious Stephen G. Newberry Endowed Chair in Leadership in March 2010. She was a Chancellor’s Fellow at the UC Davis Graduate School of Management from 2000 to 2005 and she currently is the NCAA Faculty Athletics Representative for the UC Davis campus. She received her Ph.D. in industrial engineering from Stanford University in 1993.
Matthew Fidelibus is an Extension Specialist in the Department of Viticulture & Enology at UC Davis. An internationally recognized viticulturist, his research program seeks to improve the yield and quality of raisin, table, and wine grapes through rootstock and scion selection, mineral nutrition, trellis and canopy management, and the use of plant growth regulators. Currently he is working with Larry Williams, Professor of Viticulture & Enology, at UC Davis, to develop nitrogen and potassium budgets, and refine nitrogen fertilization guidelines, for table grapes.
Professor of Management, Charles J. Soderquist Chair in Entrepreneurship, Director of UC Davis Center for Entrepreneurship, UC Davis Graduate School of Management
Andrew Hargadon is a professor of management and director of technology management programs at the UC Davis Graduate School of Management. He is also founding director of the UC Davis Center for Entrepreneurship and UC Davis Energy Efficiency Center. He was recently named the first recipient of the Charles J. Soderquist Endowed Chair in Entrepreneurship.
Amy Hoopes is the President of Wente Family Estates. She was promoted to this position from the position of Executive Vice-President and Chief Marketing Officer, where she oversaw all global marketing and sales operations for the family-owned wine portfolio including Wente Vineyards, Entwine, Murrieta’s Well, Double Decker, and Hayes Ranch, as well as for the lifestyle operations, The Course, The Restaurant and the Concerts at Wente Vineyards.
Richard Mendelson is an internationally-recognized expert on vineyard and wine law and related land use, intellectual property, business and administrative law issues.
Jon is the managing partner of bw166 LLC, providing advisory services and data intelligence to the beverage alcohol industry. Jon is also a partner in, and the editor of, The Gomberg Fredrikson Report. Prior to this Jon spent four years with Winebow, a national importer of fine wines and distributor of fine wines and craft spirits. During his tenure he successfully lead a sale of the company and the transition of ownership. Previously Jon spent 10 years with Constellation Brands as a CEO of various divisions both domestically and internationally. Jon’s earlier
Dr. Lambert specializes in soil science, precision viticulture and the soil-vine relationship. Prior to joining the Department of Viticulture and Enology at UC Davis in 2004, he worked as a soil scientist at the National Agronomy Institute (INRA) in Orleans, France, studying soils in Europe and the Mediterranean Basin. His research interests include the influence of climate and soil factors on vine growth and wine properties. Dr. Lambert teaches courses in winemaking and soil-vine interactions
Cooperative Extension Specialist in Enology, Department of Viticulture & Enology, UC Davis
During her Ph.D. studies at Adelaide University in Australia, Dr. Oberholster researched the development of the mouth-feel wheel for red wine and investigated the changes in polymeric pigment structure and composition with wine aging. Dr. Oberholster’s primary focus was on both wine and analytical chemistry with an emphasis on the influence different winemaking techniques have on phenol composition and quality.
Professor Robert Smiley is Director of Wine Industry Programs at the UC Davis Graduate School of Management, and Dean and Professor Emeritus of Management. He earned both a B.S. in engineering and an M.S. in business economics from UCLA; in 1973, he received his Ph.D. in economics from the Graduate School of Business at Stanford University. Before joining UC Davis, Professor Smiley was on the faculty at the Johnson Graduate School of Management at Cornell University.
Professor and Louise Rossi Endowed Chair in Viticulture, Department of Viticulture & Enology, UC Davis
Professor Andrew Walker received his B.S. in Botany in 1975, M.S. in Horticulture/Viticulture in 1983, and a Ph.D. in Genetics in 1989 from UC Davis. He was appointed to the faculty in 1989 as a Professor of Viticulture and Genetics. He was the Louis P. Martini Endowed Chair in Viticulture from 2000 to 2015, and currently holds the Louise Rossi Endowed Chair in Viticulture .
An internationally recognized wine chemist, Professor Waterhouse’s research program focuses on phenolic compounds, in particular their effects on wine qualities and on the health of wine consumers. His current interests also include the effect of oxidation on wine chemistry and how this oxidation affects important quality parameters of wine, such as taste and color. Waterhouse is participating in the development of general analytical methodology of interest in wine analysis and has a variety of methods published in this area.
Dr. Yetman was trained at the University of North Carolina, where she earned a Ph.D. in accounting. She is a Certified Public Accountant in Texas.
Professor Yetman received his Ph.D. from the University of North Carolina at Chapel Hill. He teaches courses on taxes and business strategy, corporate governance, and the accounting industry. He has also has lectured on cost accounting at executive education programs for wine industry professionals.