Vickie Sherman
Spotlight Story

Vickie Sherman
Director of Marketing, Golden 1 Credit Union

Student Leadership

  • President, 2012 Dean’s Student Advisory Council
  • Communications Director, 2011 Dean’s Student Advisory Council
  • UC Davis Leadership Fellow
  • Co-Chair, Capital Connections Networking Event

Previous Degree

B.A., Cognitive/Computer Science University of California, San Diego

Fast Facts

  • Creates marketing plans, budgets, proposals, and media plans for a myriad of businesses:  “I work directly with the CEO and Creative Director to help shape what our advertising agency should do/recommend for clients and why.”
  • UC Davis MBA bonus: “It used to be that my marketing plan and budget skills were consolidated to a single industry. Now, I have the analytical tools, experience and confidence to develop marketing and communications strategies for any business in any industry.” 
  • Four-time winner, International Council of Shopping Centers MAXI Award for marketing excellence in the retail real estate industry
  • Aspiring foodie and home chef; must-do list includes culinary tour of Europe

The UC Davis MBA program has helped me become the best professional leader I can be. I’ve learned to keep my eyes on the prize, listen more than I speak, empower and trust my colleagues. The result: a higher caliber of ideas—and results. There’s no better definition of leadership in practice.”