Experience Necessary: Experience Design Meets Marketing
An evening with Russ Klein, CEO, American Marketing Association
Monday, February 26, 2018
Networking: 4:30 p.m. – 5 p.m.
Lecture: 5 – 6 p.m.
UC Davis Graduate School of Management
Gallagher Hall, 540 Alumni Lane
UC Davis Campus
Hosted by the Graduate School of Management Marketing Association
Russ Klein has led marketing teams for many of the world’s foremost brand names—holding top marketing posts at Dr Pepper/7UP Companies, 7-Eleven Corporation, Burger King Corporation, Church’s Chicken, and Arby’s Restaurant Group.
Klein has been named to “top marketer” lists spanning three decades, including his Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s.
As CEO for the American Marketing Association, Klein is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.