William Leo Cron
Visiting Faculty
Research Expertise
Marketing, Sales & Sales Management, Channels of Distribution, Health Care
William Cron is Visiting Professor at the University of California-Davis; Guest Professor at Ruhr University - Bochum, Germany, and Professor Emeritus at the M. J. Neeley School of Business. During his 17 years at TCU, he has served as Senior Associate Dean for Graduate Programs, the Deputy for Faculty Research at the Neeley School of Business and was the J. Vaughn and Evelyne H. Wilson Professor in Business. Professor Cron received a BSBA from Xavier University in Cincinnati and MBA and DBA from