Prasad Naik
Professor
Ph.D., University of Florida, Gainesville
Research Expertise
Marketing and advertising strategy, integrated marketing communications, and dynamic market response models, including preparing for product harm crisis
Courses Taught
Integrated Marketing Communications, Marketing Management, New Product Development
Consulting
Sales and brand management
Fast Facts
- UC Davis Chancellor’s Fellow
- Led MBA International Study Trips to Singapore, Malaysia, Thailand, China, Brazil and Argentina
- Co-founder of annual international Marketing Dynamics Conference
- Groundbreaking marketing research