GSM Alumni Weekend Conference

Mapping Your Career Journey: LinkedIn as the Starting Point

This session isn’t just about creating the perfect profile—it’s about harnessing the power of LinkedIn throughout your career, from your first MBA job search to the C-suite. Kris will show you how to leverage LinkedIn to shape your career trajectory, build an influential network, and establish your personal brand. This isn't just about creating a profile or an online resume — it's about leveraging LinkedIn as a cornerstone of your career roadmap. Cut through the noise and make LinkedIn work for you!

An award-winning resume writer and holder of multiple certifications (CPRW, CPCC, CIC, CDCS), Kris is dedicated to helping clients thrive in today’s job market. She is a member of the PARWCC and sits on the CPRW committee.

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Kris Drobocky Baitoo

Effectively Leveraging Brand Strength

Dr. Ed Tauber is renowned as the father of Brand Extension. He coined the term "Brand Extension" and pioneered the first systematic method to research brand extensions, identifying ten types of brand extensions prevalent in the market today.
The numerous brand extensions he developed for major corporate clients generate over a billion dollars annually in sales, with many sustaining this level of success for more than 25 years.

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Edward Tauber

The Psychology of Competition

Stephen Garcia is a Graduate School of Management professor at UC Davis and an expert in the psychology of competition and decision-making. He has published extensively in top behavioral science journals. Garcia is the lead editor of The Oxford Handbook of the Psychology of Competition and serves on editorial boards for several prestigious journals. His research has been featured in major international media outlets like The Economist, The Wall Street Journal, and The New York Times. He is an Elected Fellow of the Society for Personality and Social Psychology and holds degrees from Stanford, Harvard, and Princeton.

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Stephen Garcia

Keynote: Paralyzed to Powerful

Everyone is paralyzed by something, whether it be physical, mental, or emotional. Robert’s story and the tools that he continues to use to overcome his challenges helps others to both identify and conquer that which paralyzes them. His message stirs businesses and individuals to cultivate purpose in their work, fully access the collective resilience of their team, develop a reflexive sense of gratitude, and maintain positivity through even the most daunting challenges.

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Robert Paylor