Research in Action
UC Davis is a powerhouse, public research university and faculty at the Graduate School of Management play an integral role in advancing this important research that affects us all.
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Latest Research in Action
Maximizing Multi-platform Social Media Impacts
How does consumer engagement evolve when brands post across multiple social media?
Mastering the complex social media world is a lot like trying to get your footing in constantly shifting sand. It seems like a new social media channel makes a big splash every six months; meanwhile, algorithms intended to boost your exposure keep changing and becoming increasingly monetized.
Landing a Gut (Health) Punch with Artificial Intelligence
How AI can enable better health via food and make us better bosses of our bodies
Similar to how AI can help business leaders make better decisions about their operations and investments for better growth, AI can help consumers make better decisions about their food choices for better health and performance. AI can teach us how to be the bosses of our own bodies.
Bad Company: How the BP Oil Spill Changed Social Activists’ Tactics
“A fundamental shift in the way they worked towards their environmental goals.”
Associate Professor Elizabeth Pontikes and her co-authors found organizations backed away from collaborative tactics on eco-friendly policies after the spill.
Growth Dynamics in the Consumer Market for Battery Electric Vehicles
Exposure to electric vehicle technology at home and work can fuel market growth
Car makers claim to be “all in” on electric vehicles, and California pledges 5 mil. zero-emission vehicles by 2030. Professor David Bunch examines factors driving consumers to adopt the new tech.
Forget the Consensus: Beating Individual Analyst Benchmarks
Study shows strategic nature of earnings management
What's my target? Assistant Professor Paul Wong uncovers how executives manage tax estimates to enhance earnings and beat individual benchmarks.
Tesla’s Advantage: EVs Cannot Succeed Without Developing Parallel Supercharging Networks
Management scholars argue for platform model with both vehicle and chargers
Traditional carmakers are spending billions on developing EVs. But they should take a leaf out of Tesla’s books and invest in a supercharger network to support their cars.