Research in Action
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Latest Research in Action
Marketing Professor Prasad Naik Honored with Humboldt Research Award
Prestigious German honor recognizes internationally leading scholars for their lifetime achievements
Conferred by the Alexander von Humboldt Foundation, Professor Naik's award is among Germany’s most distinguished academic honors. Established in 1972, it is granted to no more than 100 researchers worldwide each year across all fields, and Naik is the first GSM professor so honored.
Ideas in Conversation: Highlights from the 2026 UC Davis–FMA Napa Finance Conference
Top scholars shared research on fintech, personal finance, bonds and T-bills, innovation and patents
At Beringer Vineyards, Professor Ayako Yasuda welcomed global scholars to the UC Davis–FMA Napa Finance Conference, where six standout papers sparked rigorous discussion, collaboration and fresh insight across finance.
UC Davis Hosts 2026 Davis Conference on Qualitative Research, Advancing Field-Shaping Scholarship
Thought leaders accelerate ideas into solutions at 26th annual conference
An exclusive, invitation-only event for qualitative researchers in management, the academic summit featured thought leaders from around the globe accelerating solutions to complex questions at the intersection of work, markets and society.
Insights into Incentive Architecture in Marketing
New UC Davis research shows technologies like AI are reshaping relationships
Marketing is ultimately about creating value, which requires managing relationships across customers, channel partners, agencies, and platforms. Yet behind every successful interorganizational relationship lies something less visible but far more powerful: incentives.
Trump's Proposed National AI Framework Faces Uphill Battle
UC Davis analysis uncovers how states are already shaping AI’s future
President Donald Trump’s proposed national AI framework aims to freeze state-level regulation, but new research by Professor Hemant Bhargava shows that effort is already too late.
Professor Paul Griffin Earns Best Paper Award for Relevance to Investors of Methane Gas Emissions
How equity markets penalize firms for high levels of methane vs. carbon dioxide
Distinguished Professor Emeritus Paul Griffin recently earned the Best Paper award at the International Symposium on Carbon Accounting, Reporting and Sustainability 2025 hosted by Western Sydney University Business School.