The Latest
Labeling Key to Success of Software Company Innovations, Research Suggests
‘Category Innovation’ a Strategy
Using language to signal that something is “new and different” is an important tool for success, University of California, Davis, research suggests.
Landing a Gut (Health) Punch with Artificial Intelligence
How AI can enable better health via food and make us better bosses of our bodies
Similar to how AI can help business leaders make better decisions about their operations and investments for better growth, AI can help consumers make better decisions about their food choices for better health and performance. AI can teach us how to be the bosses of our own bodies.
Maximizing Multi-platform Social Media Impacts
How does consumer engagement evolve when brands post across multiple social media?
Mastering the complex social media world is a lot like trying to get your footing in constantly shifting sand. It seems like a new social media channel makes a big splash every six months; meanwhile, algorithms intended to boost your exposure keep changing and becoming increasingly monetized.
Yes, You Can be Too Competitive. Here’s Why, and How to Stop.
In an interview with the Washington Post, Professor Stephen Garcia says, “One of the dangers of a competitive personality is that even non-competitiveness situations can become competitive, and that ruins your experience."
The Dark Side of Startups: When "Fake It Till You Make It" Goes Wrong
Professor Don Palmer explains how financial and performance pressures on startup leaders—like Theranos' Elizabeth Holmes—can make them susceptible to misconduct, until their "fake it till you make it" mantra goes wrong.
Bad Company: How the BP Oil Spill Changed Social Activists’ Tactics
“A fundamental shift in the way they worked towards their environmental goals.”
Associate Professor Elizabeth Pontikes and her co-authors found organizations backed away from collaborative tactics on eco-friendly policies after the spill.
Growth Dynamics in the Consumer Market for Battery Electric Vehicles
Exposure to electric vehicle technology at home and work can fuel market growth
Car makers claim to be “all in” on electric vehicles, and California pledges 5 mil. zero-emission vehicles by 2030. Professor David Bunch examines factors driving consumers to adopt the new tech.
Forget the Consensus: Beating Individual Analyst Benchmarks
Study shows strategic nature of earnings management
What's my target? Assistant Professor Paul Wong uncovers how executives manage tax estimates to enhance earnings and beat individual benchmarks.
Distinguished Professor Paul Griffin Named Honorary Professor in New Zealand
Distinguished Professor Paul Griffin, a founding faculty member at the GSM, has also been appointed as an Honorary Professor in the Department of Accounting and Finance at the University of Otago, New Zealand—the country’s oldest university and
Cannabis Dispensaries Linked with Drop In Opiate-Related Deaths
A new study by Professor Greta Hsu shows a connection between cannabis storefronts and decreased deaths due to opioids.
Embracing Corporate Diversity by Shattering the Glass Ceiling
Research from professor Brad Barber, author of the study ‘Family, Values and Women in Finance,’ found that only 30 percent of recent finance majors were women, with fewer girls than boys pursuing maths, leading to a “math gender gap.”
Comstock's Magazine: Cannabis Dispensaries vs. Opioid Overdoses
Professor Greta Hsu has published a study showing that, nationwide, counties that allow access to legal cannabis dispensaries can expect a significant decrease in opioid overdose deaths.