Marketing Toolbox

Marketing and Communications and all departmental web liaisons, publishers and contributors work together to maintain the gsm.ucdavis.edu website according to best practices and at the highest quality possible.

UC Davis and Graduate School of Management logos are the primary identifiers of the university, and copyrighted by the UC Regents. Please use them responsibly.

The official UC Davis fonts are Proxima Nova, Ryman Eco and Freight Text. 

Consistent use of the branding colors will create a subtle sense of harmony across communications channels and tactics.

There is great photography and then there is on-brand photography. Understanding how our brand informs the way we compose photos, light our subjects and crop our images will keep our communications consistent with our brand platform.

Using video to express ideas is one of the most powerful ways to reach large audiences. These guidelines and standards are here to help you, the producer, make the most of your video and achieve your communication goals.

We work together with Strategic Communications and with campus partners to creatively engage our community and external audiences with UC Davis stories through social media channels.

In addition to our marks, fonts and colors, we have brand-specific graphic assets that lend depth and flexibility to our visual program.

UC Davis Brand Communications Guide > Design Elements

It’s not just what you say. It’s also how you say it. Here we dive into the core positioning of UC Davis and how it translates into messages that can be modulated to resonate with key audiences.

UC Davis Brand Communications Guide > Positioning & Messaging