Marketing Toolbox

UC Davis and Graduate School of Management logos are the primary identifiers of the university, and copyrighted by the UC Regents. Please use them responsibly.

There are formal conventions for unit marks at all levels of the institution

Marketing and Communications and all departmental web liaisons, publishers and contributors work together to maintain the gsm.ucdavis.edu website according to best practices and at the highest quality possible.

Each GSM unit is responsible

The official UC Davis fonts are Proxima Nova, Ryman Eco and Freight Text. 

The official UC Davis fonts — Proxima Nova, Ryman Eco and Freight Text — are for use in any branded UC Davis publications. This does not necessarily include internal

Consistent use of the branding colors will create a subtle sense of harmony across communications channels and tactics.

Palettes include RGB, HEX and CMYK builds, all matched to Pantone color swatches. In addition to these builds, custom HEX

There is great photography and then there is on-brand photography. Understanding how our brand informs the way we compose photos, light our subjects and crop our images will keep our communications consistent with our brand platform.

• Best

Using video to express ideas is one of the most powerful ways to reach large audiences. These guidelines and standards are here to help you, the producer, make the most of your video and achieve your communication goals.

• Video Request Form
• Best

We work together with Strategic Communications and with campus partners to creatively engage our community and external audiences with UC Davis stories through social media channels.

GSM Social Media Channels

• GSM LinkedIn Group
• GSM

In addition to our marks, fonts and colors, we have brand-specific graphic assets that lend depth and flexibility to our visual program.

UC Davis Brand Communications Guide > Design Elements

It’s not just what you say. It’s also how you say it. Here we dive into the core positioning of UC Davis and how it translates into messages that can be modulated to resonate with key audiences.

UC Davis Brand Communications Guide > Positioning &