There are formal conventions for unit marks at all levels of the institution
Marketing and Communications and all departmental web liaisons, publishers and contributors work together to maintain the gsm.ucdavis.edu website according to best practices and at the highest quality possible.
Each GSM unit is responsible
The official UC Davis fonts are Proxima Nova, Ryman Eco and Freight Text.
The official UC Davis fonts — Proxima Nova, Ryman Eco and Freight Text — are for use in any branded UC Davis publications. This does not necessarily include internal
Consistent use of the branding colors will create a subtle sense of harmony across communications channels and tactics.
Palettes include RGB, HEX and CMYK builds, all matched to Pantone color swatches. In addition to these builds, custom HEX
There is great photography and then there is on-brand photography. Understanding how our brand informs the way we compose photos, light our subjects and crop our images will keep our communications consistent with our brand platform.
Using video to express ideas is one of the most powerful ways to reach large audiences. These guidelines and standards are here to help you, the producer, make the most of your video and achieve your communication goals.