Colors

Consistent use of the branding colors will create a subtle sense of harmony across communications channels and tactics.

Palettes include RGB, HEX and CMYK builds, all matched to Pantone color swatches. In addition to these builds, custom HEX/RGB builds have been created for tints of Aggie Blue and Aggie Gold in 10 percent increments.

UC Davis Brand Communications Guide > Color Palettes

UC Davis Brand Communications Guide > Accessible Color Combinations Guide