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Overview

Center for Analytics and Technology in Society

Center for Analytics and Technology in Society

Thought leadership and practical insights into the use of analytics and technology in society, especially health care, media and entertainment, and platform businesses.

The Center conducts research and outreach around the transformations that modern information and computing technologies cause at the individual (worker, consumer, patient, employee, artist), unit (business, department, clinic, hospital), market, and societal levels.

The Center’s footprint covers understanding and anticipating these transformations; impact assessment and attribution; business strategy for transformative technologies; design and execution to optimize their effects; and competitive policy and market outcomes.


Research Pillars and Projects

Center for Analytics and Technology in Society

Publication

Ecosystem Management in Advertising-driven Platforms with External Contributors

This paper examines ecosystem management issues in multi-sided platforms that provide infrastructure to coordinate the activities and interactions of contributors, consumers, and advertisers, and which motivate external contributors through revenue-sharing of ad payments. It provides insights on how various platform design parameters interplay with content provision decisions of contributors and the revenue-sharing arrangement between contributors and the platform.

Publication

The Business of Electric Vehicles: A Platform Perspective

Jonas Boehm, Hemant K. Bhargava, and Geoffrey Parker, “The Business of Electric Vehicles: A Platform Perspective”, Foundations and Trends in Technology, Information and Operations Management (forthcoming, last revised July 2020).

While platform business tactics are very visible and dominant in industries and firms that have embraced platform thinking, many businesses and firms are engaged in a platform game without realizing it, often to negative consequences. This article focuses on the electric vehicle (EV) segment. 

Video
“Artificial Intelligence or Sophisticated Mimicry: The Business and Ethics of Automated Systems”

“Artificial Intelligence or Sophisticated Mimicry: The Business and Ethics of Automated Systems”

The Future of Work Series at UC Davis presents “Artificial Intelligence or Sophisticated Mimicry: The Business and Ethics of Automated Systems”

Featuring speaker Mark Nitzberg, AI scientist, entrepreneur, and consultant to industry and government. Currently the Executive Director of the Center for Human Compatible Artificial Intelligence at UC Berkeley, head of strategic outreach for the Berkeley AI Research Lab, and a principal at the Cambrian.ai think tank network. Also featuring Hemant Bhargava, who currently serves as MSBA Program Chair at the UC Davis Graduate School of Management and is the Jerome and Elsie Suran Chair in Technology Management.

Publication

Price Transparency and Shopping Decision Aids

We are at the edge of an imminent massive transformation in an industry sector that accounts for about 20% of spending today, namely health care. This transformation will occur on account of emerging technologies for price transparency which will give decision-making stakeholders (e.g., patients and their advising physicians) timely access to accurate and personalized information about costs of care. Price transparency technologies are (and will be) as revolutionary in health care as Google and Amazon have been to shopping in general. While these technologies are motivated by the pressing need to reduce health care spending through price competition and reduction in market prices, these effects are by no means guaranteed.

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