Research@CATS - M&E

Media & Entertainment

Predicting the future of in-home video entertainment through a historical and economic analysis of turbulence in M&E.

The business of in-home video entertainment is undergoing massive transformation in production, distribution and industry structure. Tectonic changes have occurred in the last two decades, including multiple big media mergers, emergence and dominance of Netflix first as a content distributor and then as a content creator, and, conversely, launch of direct-to-consumer streaming services by major content creator firms. What core elements explain this turbulence, and what signals do they provide for the future of media and entertainment?

If it’s Enraging, it is Engaging: Infinite Scrolling in Information Platforms

Many digital platforms, in recent years, have gone under scrutiny for its addictive design that monetizes user engagement as a source of income, as well as for its extreme dissemination of harmful information. Here, we examine the extent to which platforms engage addictive mechanisms over content investment as a driver for user engagement, putting forth a health-conscious platform to analyze its viability as a feasible alternative. 

Pricing On-Demand Services: Alternative Ways of Combining Usage and Access Fees

Countless companies are embracing the "XaaS" model to sell goods and value-added services. In crafting their revenue models, suppliers can opt for per-unit usage fees or per-period access charges, regularly blending the two into a two-part tariff system. To examine this, we have developed a theoretical model to analyze the economic implications of alternative designs for mixing per-unit and per-period fees.

The Creator Economy: Managing Ecosystem Supply, Revenue-Sharing, and Platform Design

The “creator economy” model, in which a platform organizes and distributes goods and digital content from numerous creators to millions of viewers, underlies the business model of many dominant firms today (e.g., Snap Games, Twitch, Jinri Toutiao). We have developed a theoretical model to answer questions about the functioning of such creator economies: the scale of the platform, how much supply is offered on it and how content density is distributed among creators, how the level of supply is affected by the revenue-sharing model, and what implications this has for platform design.

Bundling for Flexibility and Variety: An Economic Model for Multi-Producer Value Aggregation

A new business form that is increasingly prominent, especially in platform business models, is an economic structure in which value is co-created by multiple producers and aggregated into a common bundle by a producer-consortium or independent firm. Examples include in-home video entertainment, technology goods and services, multi-sourced data platforms, and patent pools. This paper develops an economic model to study demand, production choices, revenue-sharing, and relative market power in such markets. Beyond these specific questions, it provides an architecture to rigorously answer additional questions in platform competition, market power, and effects of industrial realignment.

Disney+ Challenge to Netflix

Disney's streaming service, Disney+, will launch at the end of 2019. The company claims it will be cheaper than Netflix, but there are more reasons why you'll want to subscribe.

5 Takeaways from the Disney-Fox Merger

The Walt Disney Co. is potentially in a deal to merge with 21st Century Fox – but what would this mean for both parties and the entertainment industry?