The Future of TV Content And Distribution

Nelson Granados (USC, writing for Forbes in May 2015) discussed how analytics, including Professor Hemant Bhargava's 2013 Marketing Science paper on the economics of bundling when the products in the bundle are sourced from multiple firms, can be used to predict where the TV content industry is headed.

Related Content: Bundling for Flexibility and Variety: An Economic Model for Multiproducer Value Aggregation