Media and Entertainment

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Ecosystem Management in Advertising-driven Platforms with External Contributors

This paper examines ecosystem management issues in multi-sided platforms that provide infrastructure to coordinate the activities and interactions of contributors, consumers, and advertisers, and which motivate external contributors through revenue-sharing of ad payments. It provides insights on how various platform design parameters interplay with content provision decisions of contributors and the revenue-sharing arrangement between contributors and the platform.

Flexible structure
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Bundling for Flexibility and Variety: An Economic Model for Multi-Producer Value Aggregation

A new business form that is increasingly prominent, especially in platform business models, is an economic structure in which value is co-created by multiple producers and aggregated into a common bundle by a producer-consortium or independent firm. Examples include in-home video entertainment, technology goods and services, multi-sourced data platforms, and patent pools. This paper develops an economic model to study demand, production choices, revenue-sharing, and relative market power in such markets. Beyond these specific questions, it provides an architecture to rigorously answer additional questions in platform competition, market power, and effects of industrial realignment.

A faculty expert explains the Netflix model
Blog

What’s Next in the Disney-Netflix Streaming Battle?

Q&A with Professor Hemant Bhargava Dives Deep into Streaming Video

Professor Hemant Bhargava weighs in on Netflix’s future and preparedness as Disney plans launch of competing video streaming service.

Blog

Disney+ Challenge to Netflix

Interview at The Wired with Professor Hemant Bhargava

Professor Hemant Bhargava weighs in on Netflix’s future and preparedness as Disney plans launch of competing video streaming service.

Sky logo on building
News

Comcast Is Paying Up for Sky: Now What?

By most Wall Street measures, Comcast is overpaying for its acquisition of Sky, the British satellite TV, broadband and mobile services provider. When the U.S. cable giant announced last month that it had won the auction for a controlling stake in Sky by bidding $40 billion, shares of Comcast fell by as much as 8% intraday amid a slew of analyst downgrades. It now might have to pony up more money to buy Fox’s stake in Sky to get full ownership. “It’s an extraordinary price,” noted Mike Fries, CEO of rival telecom and satellite TV services provider Liberty Global, on Bloomberg TV.

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Group sitting in front of TV watching Disney
Blog

5 Takeaways from the Disney-Fox Merger

Professor Hemant Bhargava weighs in on how Disney can leverage their streaming services.