Marketing and Communications and all departmental web liaisons, publishers and contributors work together to maintain the gsm.ucdavis.edu website according to best practices and at the highest quality possible.
Each GSM unit is responsible for content clarity, correctness, grammar, spelling, usage, accessibility, conformity with the Associated Press Stylebook and conformity with university naming conventions and branding in the
- Web communications best practices
- Accessibility requirements
- Search engine optimization
- Sustainability and quality assurance
- User experience