Mars, Incorporated

2018-19

Built a tool used to evaluate available technologies and potential strategic value of investment options for digital marketing analytics.

Assessed the commercial viability of a new technology; helped the firm develop product applications and identify opportunities based on new and existing consumer insights, effectively serving as the initial marketing team for this cutting-edge technology.

Identified white space in consumer snacking behavior and what areas are ripe for disruption, consumer analysis and recommendations for product development and marketing channels.

Explored the best way for the company to participate in the craft chocolate market in order to build influence and credibility and ensure that business development ventures are regarded as authentic within the luxury confection sector.


Past Project

Analyzed and developed a strategic case for the value of a bio-based, non-staple food crop packaging to meet company’s goal of moving toward a zero-waste product lifecycle.

Provided a comprehensive overview and analysis of potential route-to-market (RTM) strategies for consumer product goods (CPG) in India. Identified the key resources, capabilities and activities required to build RTMs that provide a competitive advantage for a CPG launch. 

Built an analytical framework to help identify game-changing sustainability opportunities throughout the supply chain for Mars.

Identified white space in consumer snacking behavior and what areas are ripe for disruption, consumer analysis and recommendations for product development and marketing channels.