Vanessa Errecarte

Lecturer

MBA, Marketing Emphasis, UC Davis Graduate School of Management, 2014
M.A., Communication, Mass Communication Emphasis, University of the Pacific, 2007
B.A, Communication, University of California, Davis, 2004

Vanessa Errecarte is one of the top marketing consultants in Northern California with two decades of experience helping businesses reach their growth goals. Unique in her commitment and ability to create and customize campaigns for small to medium businesses and non-profits, she enables them to be competitive in a world often dominated by organizations with large marketing staff and budgets. As the CEO of Marketing Simplified, she has worked with businesses in the service, consulting, construction, real estate, hospitality and retail industries, and not-for-profit groups ranging from grassroots organizations to academic divisions within universities.

Blending an extensive academic background in business and strategic communication with her real-world experience, Errecarte brings into the classroom an enthusiasm for instructing students on techniques for using digital and content marketing to reach, inform, engage and convert customers. This commitment led to the creation of two of her coaching and training courses: #ZeroToDigital for Businesses and #ZeroToDigital for Non-profits. These courses combine on-demand virtual classes and individual mentoring to empower students to create and implement strategic and effective digital and content marketing programs. Through these courses, Errecarte has helped more than ninety CEOs, Managing and Executive Directors, and marketing professionals achieve a robust, customer-focused digital presence for their organization, significantly increasing their bottom line.

Errecarte is a frequent speaker on the topics of content marketing and digital marketing strategy and transformation. She’s been a keynote and guest speaker on both local and global platforms including the Social Media Strategies Summit, Chambers of Commerce, the United Way and others. Errecarte has addressed and advised hundreds of professionals through these speaking engagements, ranging from professionals and marketing managers at regional companies as well as national and global companies including Netfilx, VSP, Ingram Micro, Front Porch, JetBrains and more.

Committed to supporting her local community, Errecarte has served as President of her local Rotary club and Vice President of the Sutter Davis Hospital Foundation board, Chair of the Sutter Davis Hospital Expansion Campaign, Chair of the City of Davis Social Services Commission, and a board member of the Yolo Community Foundation. As a result of her outstanding professional and volunteer work, she has received several awards including the Davis Chamber of Commerce Business of the Year award and the Davis Sunrise Rotary Member of the Year award.

Errecarte holds an MBA (Beta Gamma Sigma) from the UC Davis Graduate School of Management as well as a a Master’s Degree in Communication with a Mass Communication emphasis at the University of the Pacific where she taught public speaking and studied the emergence of social networks and their influence on consumer behavior. When she is not working, she enjoys spending time with her husband and playing with her two children who are the lights of her life and gave her another title for which she is forever grateful: Mom.