Marketing and Communications Team Wins CASE Award for Video
"Our Vibe" student recruitment video recognized as "Best of CASE District VII"
I'd like to shine the light on a team that’s usually behind the camera instead of in front of it—our Marketing and Communications team.
Since 2004, this small but mighty group has grown to six and earned 19 CASE awards—gold, silver, bronze, and “Best of” honors—from the Council for the Advancement and Support of Education.
CASE is the global nonprofit association dedicated to educational advancement—alumni relations, communications, development, marketing, and advancement services—and championing education to transform lives and society.
Our GSM MarCom team has an outstanding record as a relatively small business school competing against large, institution-wide marketing divisions at CASE member schools across the West Coast. This includes the Big 3 monthly video newsletter, which earlier earned a CASE Gold Award as the top external-audience e-newsletter.
This year, the team earned another Best of CASE District VII Award for our “Our Vibe” long-form video showcasing GSM student life—an especially tough category in a competitive district.
Overall, UC Davis communicators received 36 "Best of District VII" Awards this year and 10 accolades for communication, marketing and development work in the latest round of the international CASE Circle of Excellence Awards.
Just as important, our GSM MarCom team generously share what they know. Team members have presented at CASE, AACSB, GMAC, the American Marketing Association, HigherEdWeb and Digital Collegium conferences, offering best practices in content marketing, digital strategy, and marketing leadership.
Congratulations to our MarCom team. You make the GSM stand out—and the awards keep proving it.