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UC Davis

Center for Analytics and Technology in Society

Thought leadership and practical insights into the use of analytics and technology in society, especially health care, media and entertainment, and platform businesses.

Center for Analytics and Technology in Society

Who We Are

The Center conducts research and outreach around the transformations that modern information and computing technologies cause at the individual (worker, consumer, patient, employee, artist), unit (business, department, clinic, hospital), market, and societal levels.

The Center’s footprint covers understanding and anticipating these transformations; impact assessment and attribution; business strategy for transformative technologies; design and execution to optimize their effects; and competitive policy and market outcomes.

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"I got to walk away with one, more practice in skill sets that I could actually take into my next career, and two, exposure to an industry that I'm not very familiar with, technology." – Allison Judy MBA 25

Research Pillars and Projects

tablet with healthcare symbols

Healthcare

How analytics and information technologies impact and transform healthcare.

Explore Healthcare Research

Media and Entertainment

Entertainment

How new technologies, big data and business analytics are transforming the business of producing and distributing entertainment products.

Explore Entertainment Research

Train platform with movement

Platform Business

Strategic and operational problems in management of platform businesses, applications of platform thinking, transformational impact of platforms.

Explore Platform Business Research

CATS Emerging Technologies

Emerging Technologies

Explore impact of emerging technology on the broader landscape of business and trajectory of future developments.

Explore Emerging Technologies Research

Featured Research

graphic with letters AI

Making AI Work for You

CDT’s AI Community hosted Distinguished Professor Hemant Bhargava, who told state workers that despite AI's power, it still makes mistakes. “Using AI well requires oversight and, because oversight is expensive, we have to apply it strategically."

Students on KU Campus courtesy of AP

Charging $100,000 for H-1B Visas Will Cost the U.S. Uncountable Wealth

Distinguished Professor Hemant Bhargava and USC Professor D. Daniel Sokol argue that the policy "will hurt U.S. growth and innovation, at a time when the global arms race for AI creates a vital need for the sharpest human talent and innovators."

Anirudh Murugesan, Ayan Mani and Mac Clemmens

Untangling GovTech: What We Learned Building Platforms for the Most Overlooked Layer of Government

Alumnus Mac Clemmens MBA 07, CEO of Streamline, welcomed two UC Davis undergraduates to his Sacramento startup, where they tackled challenges in the GovTech market, namely providing compliant digital platforms for special districts that serve the public.

a medical vial on top of a hundred dollar bill

To Increase Drug Savings, Show the Cost of Drugs and Try a Female Doctor

New research from Distinguished Professor Hemant Bhargava finds female doctors pick lower-cost drugs more often—and offers four ways to cut costs: transparency, decision tools, targeting expensive drugs, and smart prescribing.

Ticket

Secondary Sales of Entertainment and Sports Tickets: Addressing Challenges from Fraud and Scalping

Professor Hemant Bhargava's research delves into the persistent challenges posed by secondary ticket sales in public spaces, events, and sports, with an emphasis on their impact on event access, affordability, and fairness.

Multi-Device Consumption of Digital Goods- Optimal Product Line Design with Bundling

Multi-Device Consumption of Digital Goods: Optimal Product Line Design with Bundling

Netflix videos, once limited to TV access, are now available across multiple channels (mobile phones, tablets, computers). To determine the optimal approach to bundling and pricing of multi-device digital goods, we have developed an analytical modeling framework that breaks down its complexities.

A faculty expert explains the Netflix model

What’s Next in the Disney-Netflix Streaming Battle?

Professor Hemant Bhargava shares his insights on Netflix's future and its preparedness as Disney plans to launch a competing video streaming service, stating, 'Netflix also has other ammunition, too.'

Comcast Is Paying Up for Sky: Now What?

By many measures, Comcast overpaid to acquire British pay TV firm Sky -- but if transformation is Comcast’s goal, the cost could be justified, experts say.

graphic with letters AI

Making AI Work for You

CDT’s AI Community hosted Distinguished Professor Hemant Bhargava, who told state workers that despite AI's power, it still makes mistakes. “Using AI well requires oversight and, because oversight is expensive, we have to apply it strategically."

Students on KU Campus courtesy of AP

Charging $100,000 for H-1B Visas Will Cost the U.S. Uncountable Wealth

Distinguished Professor Hemant Bhargava and USC Professor D. Daniel Sokol argue that the policy "will hurt U.S. growth and innovation, at a time when the global arms race for AI creates a vital need for the sharpest human talent and innovators."

Anirudh Murugesan, Ayan Mani and Mac Clemmens

Untangling GovTech: What We Learned Building Platforms for the Most Overlooked Layer of Government

Alumnus Mac Clemmens MBA 07, CEO of Streamline, welcomed two UC Davis undergraduates to his Sacramento startup, where they tackled challenges in the GovTech market, namely providing compliant digital platforms for special districts that serve the public.

a medical vial on top of a hundred dollar bill

To Increase Drug Savings, Show the Cost of Drugs and Try a Female Doctor

New research from Distinguished Professor Hemant Bhargava finds female doctors pick lower-cost drugs more often—and offers four ways to cut costs: transparency, decision tools, targeting expensive drugs, and smart prescribing.

Ticket

Secondary Sales of Entertainment and Sports Tickets: Addressing Challenges from Fraud and Scalping

Professor Hemant Bhargava's research delves into the persistent challenges posed by secondary ticket sales in public spaces, events, and sports, with an emphasis on their impact on event access, affordability, and fairness.

Multi-Device Consumption of Digital Goods- Optimal Product Line Design with Bundling

Multi-Device Consumption of Digital Goods: Optimal Product Line Design with Bundling

Netflix videos, once limited to TV access, are now available across multiple channels (mobile phones, tablets, computers). To determine the optimal approach to bundling and pricing of multi-device digital goods, we have developed an analytical modeling framework that breaks down its complexities.

A faculty expert explains the Netflix model

What’s Next in the Disney-Netflix Streaming Battle?

Professor Hemant Bhargava shares his insights on Netflix's future and its preparedness as Disney plans to launch a competing video streaming service, stating, 'Netflix also has other ammunition, too.'

Comcast Is Paying Up for Sky: Now What?

By many measures, Comcast overpaid to acquire British pay TV firm Sky -- but if transformation is Comcast’s goal, the cost could be justified, experts say.

Explore All Research

Partnerships

AiR Rancho Cordova

CATS is a proud partner of the emergent AI and Robotics Ecosystem centered in Rancho Cordova.

Research Partners

Human Machine Collaboration Institute

AI research and professional services company

Gemini Health

Drug price transparency work

Solidigm

AI data infrastructure

Niantic Spatial

Real-world foundation models for physical AI