Platform Business

The Business of Electric Vehicles: A Platform Perspective
The Business of Electric Vehicles- A Platform Perspective
Blog

The Business of Electric Vehicles: A Platform Perspective

While platform business tactics are very visible and dominant in industries and firms that have embraced platform thinking, many businesses and firms are engaged in a platform game without realizing it, often to negative consequences. This article

Google Antitrust Case Suggests Apple Should Be in Crosshairs Too
Google search on phone
News

Google Antitrust Case Suggests Apple Should Be in Crosshairs Too

A leading expert in platform markets, Professor Hemant Bhargava believes the Google-Apple search agreement seems more like a damning indictment of Apple’s own potentially illegal business practices.

Platform Data Strategy
Platform Data Strategy
Blog

Platform Data Strategy

This paper provides an analysis and guidelines for developing data strategy for different types of platforms, and it identifies promising research opportunities into platform data strategy to better inform future academic research, strategic decision

How Efficient are Decentralized Auction Platforms?
How Efficient are Decentralized Auction Platforms
Blog

How Efficient are Decentralized Auction Platforms?

Decentralized auction platforms, such as eBay, have become integral components of today's global economy. In examining the inner workings of such platforms, our analysis reveals that a substantial portion of these auctions—just over one-third—result

Are big tech firms too powerful to regulate?
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Are big tech firms too powerful to regulate?

Do the tech industry’s four most powerful players - Amazon, Apple, Facebook, and Google - have too much power?

These tech titans attended a congressional hearing last week, where lawmakers tried to find out whether they have used unfair business

Using Machine Learning to Predict Price Dispersion
Using Machine Learning to Predict Price Dispersion
Blog

Using Machine Learning to Predict Price Dispersion

Theory suggests two sources of price dispersion: market frictions or perceived product heterogeneity. With our application of machine learning to a richer set of variables, based on our raw HTML pages of eBay posted-price listings, we can explain 26%

Sales Force Compensation Design for Two-Sided Market Platforms
Sales Force Compensation Design for Two-Sided Market Platforms
Blog

Sales Force Compensation Design for Two-Sided Market Platforms

Mutli-sided platforms typically thrive on the positive feedback loop of indirect network effects. However, many platforms also have to engage in active selling, through the use of sales agents to mobilize network participants. This paper is the first

Did You Experience the Platform Economy Today?
did you experience the platform economy today?
News

Did You Experience the Platform Economy Today?

Platform-enabled marketplaces, and other Internet-based goods and products with digital components and network effects are transforming the very idea of what a business is, how it creates value, and how it should be managed.

Platform-enabled

Adapt or Die: Platforms, Timing, and … Do Platforms beat Products?
Adapt or Die: Platforms, Timing, and … Do Platforms beat Products?
Blog

Adapt or Die: Platforms, Timing, and … Do Platforms beat Products?

It was a lot of fun attending Apigee’s “Adapt or Die” event on September 27 in the heart of San Francisco, and speaking on the panel “Who Ubers Who: How to Survive and Thrive in a Digital World of Mash-Ups, Matchmakers, and Marketplaces.” The best

Platform Technologies and Network Goods: Insights on Product Launch and Management
Platform Technologies and Network Goods- Insights on Product Launch and Management
Blog

Platform Technologies and Network Goods: Insights on Product Launch and Management

Entrepreneurs dealing with platform and network goods often grapple with a tough choice: prioritize growth or profitability. This challenge intensifies when they launch just one product, constraining excellence in either direction. To balance this