The Latest
The Future of TV Content And Distribution
Nelson Granados (USC, writing for Forbes in May 2015) discussed how analytics, including Professor Hemant Bhargava's 2013 Marketing Science paper on the economics of bundling when the products in the bundle are sourced from multiple firms, can be
It Pays to Be Green: The Market Talks Back
Companies that disclose greenhouse gas emissions see stock rise
Professor Paul Griffin is a leading international authority in accounting and financial information and disclosures. In this blog, he discusses the practical applications of his recent study on environmental disclosures, advising executives how to
Moneyball: Business Lessons on Value Creation
Professor Shannon W. Anderson is an expert on the design and implementation of performance measurement and cost control systems. Her research spans the fields of management accounting and operations research. She has been using the “Moneyball” case