Center for Analytics and Technology in Society
Thought leadership and practical insights into the use of analytics and technology in society, especially health care, media and entertainment, and platform businesses.
Who We Are
The Center conducts research and outreach around the transformations that modern information and computing technologies cause at the individual (worker, consumer, patient, employee, artist), unit (business, department, clinic, hospital), market, and societal levels.
The Center’s footprint covers understanding and anticipating these transformations; impact assessment and attribution; business strategy for transformative technologies; design and execution to optimize their effects; and competitive policy and market outcomes.
Research Pillars and Projects
Entertainment
How new technologies, big data and business analytics are transforming the business of producing and distributing entertainment products.
Platform Business
Strategic and operational problems in management of platform businesses, applications of platform thinking, transformational impact of platforms.
Featured Research
Secondary Sales of Entertainment and Sports Tickets: Addressing Challenges from Fraud and Scalping
Professor Hemant Bhargava's research delves into the persistent challenges posed by secondary ticket sales in public spaces, events, and sports, with an emphasis on their impact on event access, affordability, and fairness.
Multi-Device Consumption of Digital Goods: Optimal Product Line Design with Bundling
Netflix videos, once limited to TV access, are now available across multiple channels (mobile phones, tablets, computers). To determine the optimal approach to bundling and pricing of multi-device digital goods, we have developed an analytical modeling framework that breaks down its complexities.
What’s Next in the Disney-Netflix Streaming Battle?
Professor Hemant Bhargava shares his insights on Netflix's future and its preparedness as Disney plans to launch a competing video streaming service, stating, 'Netflix also has other ammunition, too.'
Comcast Is Paying Up for Sky: Now What?
By many measures, Comcast overpaid to acquire British pay TV firm Sky -- but if transformation is Comcast’s goal, the cost could be justified, experts say.
The Future of TV Content And Distribution
Nelson Granados (USC, writing for Forbes in May 2015) discussed how analytics, including Professor Hemant Bhargava's 2013 Marketing Science paper on the economics of bundling when the products in the bundle are sourced from multiple firms, can be
