AT&T
![Logo: AT&T](/sites/default/files/styles/standard_scale_and_crop/public/2020-10/att.jpg?h=b3660f0d&itok=sMS4VWP1)
- Analyzed the impact of and created a framework for transitioning from direct mail marketing to digital marketing for AT&T Wireless products for both general and diverse market segments.
- Developed a clear market definition of eSports and surrounding industry landscape, projections for long-term profitability, conceivable competitors, trends in the market and potential advantages and pitfalls.