Director of Digital Marketing
M.S. Integrated Marketing Communications, West Virginia University
B.A., Interdisciplinary Studies, University of Pittsburgh
Lisa Nguyen is a veteran web marketing professional with a proven track record in online user experience, design and implementation, including web site development, content and social media management, content strategy, market research and web/digital communications. She has been an innovative marcom leader in industry, higher education and non-profits.
As director of digital marketing, Lisa leads a Graduate School of Management team of web editors and content contributors, overseeing the School's web environment, social media and online marketing campaigns. She is passionate about creating integrated messages and leveraging technology to effectively tell a story, build a community, and connect a message to the right audience.
When Lisa is not working, she enjoys spending time with her family and friends, camping, watching hockey and keeping up with the latest trends in digital marketing.