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Why Livestreamers Should Sell Their Products with a Poker Face – Not a Smile
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News

Why Livestreamers Should Sell Their Products with a Poker Face – Not a Smile

Source: Source: The Conversation

Research from Professor Prasad Naik suggests smiling or exhibiting other positive emotional displays while selling a product during a livestream makes people less likely to buy it. 

Refresh and Recharge Your Career Webinar Series
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Refresh and Recharge Your Career Webinar Series

A series hosted by the Graduate School of Management Alumni Relations and Career Development Teams

Refresh and recharge your career with the help of the GSM Alumni Relations and Career Development teams.

Pathways to the Boardroom Webinar Series
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Blog

Pathways to the Boardroom Webinar Series

A series hosted by the Graduate School of Management Alumni Association

Pathways to the boardroom look different for everyone. Our four-part series will help you build a step-by-step roadmap to your leadership seat.

Why UC Davis is a Great Place for Entrepreneurs
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Why UC Davis is a Great Place for Entrepreneurs

“Aggie Innovators” are changing the world

“This truly was the apex of my education—blending my scientific expertise with my business acumen and my entrepreneurial spirit,” says MBA alumna Teri Slack.

Livestream Retailers: Why Hosts Should Sell with a Poker Face
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Livestream Retailers: Why Hosts Should Sell with a Poker Face

Source: Source: American Marketing Association

Professor Prasad Naik and researchers from University of Tennessee published a new paper in the Journal of Marketing that investigates the sales impact of emotional expressions by the hosts of livestream retailing. 

Why Your Onboarding Process Needs to Adapt to a Hybrid Workforce
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Why Your Onboarding Process Needs to Adapt to a Hybrid Workforce

Source: Source: Enboarder

A study conducted by Professor Kim Elsbach showed that maintaining work relationships is a huge challenge for remote workers, and people who feel connected with their managers (even if it’s through video calls and chats) are more likely to get

Valued Managers Exhibit a Range of Emotions—Positive and Negative. Why Does Crying Get a Bad Rap?
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Valued Managers Exhibit a Range of Emotions—Positive and Negative. Why Does Crying Get a Bad Rap?

Source: Source: New York Times

Professor Kim Elsabch surveyed 3,200 workers and executives and found that 52 percent of respondents had lost their temper at work, suggesting it was acceptable to show anger in the office. Yet 70 percent of the group held negative views about crying

Jonathan Pan Named to Poets&Quants' MBAs to Watch List
Jonathan Pan named to Poets&Quants' MBAs to Watch List
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Jonathan Pan Named to Poets&Quants' MBAs to Watch List

Source: Source: Poets & Quants

With a background in neurobiology and a love for food, Full-Time MBA student Jonathan Pan was recently recognized among Poets&Quants' MBAs to Watch: Class of 2021.

Insights from the First UC Davis Data Summit
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Insights from the First UC Davis Data Summit

Lessons of storytelling, marketing analytics, natural language processing.

We brought together students, alumni, faculty, practitioners and corporate leaders from Google, Facebook, Instagram, Thorn and more to spotlight emerging trends in analytics.

How the MSBA Program Provided a Career Boost
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How the MSBA Program Provided a Career Boost

Adding tools to my skillset helped me succeed.

Never underestimate the power of your network. Alumna Jessica Padolina, now at BlackRock, says every interview opportunity I earned was because of my network—whether thanks to the MSBA program or from a coworker from a previous job.

Real Change in Health Care Demands Innovation and Empathy
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Real Change in Health Care Demands Innovation and Empathy

Cutting-edge biotech therapies, combined with hope, lead to healing

A biotech entrepreneur, Natalie Makableh MBA 21 says we need more empathic leaders at the intersection of science and society. Read how she’s changing that.

One Incredible Journey: My Six-Year MBA Sacrifice
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One Incredible Journey: My Six-Year MBA Sacrifice

‘Dedication and resilience led me to this moment.’

After years of sacrifice, recent Full-Time MBA graduate Tarun Chinniah finally received the pay-off he’d set out for: his MBA degree.

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July 09, 2025
Bay Area Part-Time MBA Application Deadline: Round 5

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