Practical product marketing workflows
Double Aggie alumna Elle Grossenbacher, a tech product marketing leader, returned to her alma mater to lead an exclusive AI webinar for fellow graduates and students, walking them through a mock product launch using AI tools.
Lecturer Vanessa Errecarte: “Insight is what separates expertise from noise.”
Lecturer and alumna Vanessa Errecarte MBA 14 introduces the TRUTH framework, showing how distinct insights help professionals stand out in AI-driven search while building credibility, trust and a service-first personal brand.
AI-ready leaders think strategically, creatively and critically about new tech
AI is moving faster than most leaders. UC Davis MBAs move faster—building, testing and applying AI to develop business solutions in real-time—integrating strategic insight with technical understanding and ethical judgment.
UC Davis alumna and lecturer Vanessa Errecarte shares how job seekers can rise above the algorithm
AI is changing how employers screen candidates, often before a human reviews applications. In a CBS New York interview, UC Davis alumna and lecturer Vanessa Errecarte shares how job seekers can stand out.
New UC Davis research shows technologies like AI are reshaping relationships
Marketing is ultimately about creating value, which requires managing relationships across customers, channel partners, agencies, and platforms. Yet behind every successful interorganizational relationship lies something less visible but far more powerful: incentives.
Custom generative AI agents deepen learning of marketing
Artificial intelligence has moved from campus curiosity to classroom co-pilot in record time. The early adopters aren’t using AI to replace rigor; they’re using it to scale access to it. Professor Prasad Naik has been on the forefront of doing exactly that.
UC Davis analysis uncovers how states are already shaping AI’s future
President Donald Trump’s proposed national AI framework aims to freeze state-level regulation, but new research by Professor Hemant Bhargava shows that effort is already too late.
Preparing MPAc students for the future of accounting
What does AI actually look like inside a Big Four tax practice? KPMG pulled back the curtain for UC Davis MPAc students—and the lessons go way beyond the tech.
MSBA practicum project gauges user behavior—and how to keep them coming back
What happens when MSBA students take on the evaluation of a cutting edge new AI app? MSBA students Vedant Patel and Yvonne Shan share how their practicum project with RoloScan turned user feedback into design changes that shaped engagement.
Turning my MSBA practicum project into a career in business analytics
Recent MSBA grad Sanjay Puri turned his UC Davis practicum experience—mastering data wrangling, R Shiny dashboards, and analytics storytelling—into a logistics analyst role at Mainspring Energy, where his insights have saved the Silicon Valley company millions in sourcing and logistics costs.
Professor Hemant Bhargava and CATS team examine how states are shaping AI’s future
Distinguished Professor Hemant Bhargava presents on "AI Legislation in the U.S.: A Descriptive Analysis" at the UC Davis School of Law Center for Innovation, Law and Society on Oct. 16, 2025, sharing insights on a database of 1,500+ state bills to regulate AI over the past five years.
State leaders deploy AI-powered tools with greater responsibility and equity.
CDT’s AI Community hosted Distinguished Professor Hemant Bhargava, who told state workers that despite AI's power, it still makes mistakes. “Using AI well requires oversight and, because oversight is expensive, we have to apply it strategically."
Building ADHD learning tools to stepping into AI field
Recent MSBA graduate Selina Bian built a knowledge pipeline during her practicum project, leading to opportunities with Guardian Airwaves and LiveX AI—jumpstarting her career as an AI Solution engineer.
Storytelling defines today’s successful tech leader
Presenting at Salesforce Dreamforce, Bay Area Part-Time MBA student and Workday technology leader Rushikesh Choudhury realized his MBA went far beyond strategy—it gave him the language to explain why technology matters.