AI
UC Davis Expertise
AI@GSM
Insights into Incentive Architecture in Marketing
New UC Davis research shows technologies like AI are reshaping relationships
Marketing is ultimately about creating value, which requires managing relationships across customers, channel partners, agencies, and platforms. Yet behind every successful interorganizational relationship lies something less visible but far more powerful: incentives.
Beyond ChatGPT: A Professor-Built AI for Business School
Custom generative AI agents deepen learning of marketing
Artificial intelligence has moved from campus curiosity to classroom co-pilot in record time. The early adopters aren’t using AI to replace rigor; they’re using it to scale access to it. Professor Prasad Naik has been on the forefront of doing exactly that.
Trump's Proposed National AI Framework Faces Uphill Battle
UC Davis analysis uncovers how states are already shaping AI’s future
President Donald Trump’s proposed national AI framework aims to freeze state-level regulation, but new research by Professor Hemant Bhargava shows that effort is already too late.
KPMG Brings AI Tax Practice to UC Davis
Preparing MPAc students for the future of accounting
What does AI actually look like inside a Big Four tax practice? KPMG pulled back the curtain for UC Davis MPAc students—and the lessons go way beyond the tech.
Putting Data Analytics to Work to Improve Agentic AI User Experience
MSBA practicum project gauges user behavior—and how to keep them coming back
What happens when MSBA students take on the evaluation of a cutting edge new AI app? MSBA students Vedant Patel and Yvonne Shan share how their practicum project with RoloScan turned user feedback into design changes that shaped engagement.
What Does a Logistics Analyst Do?
Turning my MSBA practicum project into a career in business analytics
Recent MSBA grad Sanjay Puri turned his UC Davis practicum experience—mastering data wrangling, R Shiny dashboards, and analytics storytelling—into a logistics analyst role at Mainspring Energy, where his insights have saved the Silicon Valley company millions in sourcing and logistics costs.
AI Legislation in the U.S.: A Descriptive Analysis
Professor Hemant Bhargava and CATS team examine how states are shaping AI’s future
Distinguished Professor Hemant Bhargava presents on "AI Legislation in the U.S.: A Descriptive Analysis" at the UC Davis School of Law Center for Innovation, Law and Society on Oct. 16, 2025, sharing insights on a database of 1,500+ state bills to regulate AI over the past five years.
Making AI Work for You
State leaders deploy AI-powered tools with greater responsibility and equity.
CDT’s AI Community hosted Distinguished Professor Hemant Bhargava, who told state workers that despite AI's power, it still makes mistakes. “Using AI well requires oversight and, because oversight is expensive, we have to apply it strategically."
What Started as a Practicum Project Became a Career in AI
Building ADHD learning tools to stepping into AI field
Recent MSBA graduate Selina Bian built a knowledge pipeline during her practicum project, leading to opportunities with Guardian Airwaves and LiveX AI—jumpstarting her career as an AI Solution engineer.
Salesforce Dreamforce was the Stage—UC Davis MBA Was the Training Ground
Storytelling defines today’s successful tech leader
Presenting at Salesforce Dreamforce, Bay Area Part-Time MBA student and Workday technology leader Rushikesh Choudhury realized his MBA went far beyond strategy—it gave him the language to explain why technology matters.
Charging $100,000 for H-1B Visas Will Cost the U.S. Uncountable Wealth
Distinguished Professor Hemant Bhargava and USC Professor D. Daniel Sokol argue that the policy "will hurt U.S. growth and innovation, at a time when the global arms race for AI creates a vital need for the sharpest human talent and innovators."
When More Means Less: The AI Pricing Paradox
Professor Hemant Bhargava explores the future of AI economics
Distinguished Professor Hemant Bhargava reveals why firms receiving the greatest value from AI may actually pay the least and how rethinking pricing models could reshape the industry.
Building the Future as an AI Strategy Intern
Transforming customer experience at Bay Area tech startup Bevalty
During her internship at Bay Area startup Bevalty, MSBA student Shrishti Gupta applied both her analytics and soft skills to transform customer experiences and prepare for a data-driven career.
The Promise of Robots Disrupting Agriculture: Lessons from the Field
Insights from the Food & Ag Industry Immersion gave me a new lens on the future of farming
Bay Area MBA student Koji Hasegawa MBA 26, a general manager at Kubota Innovation Center Silicon Valley, parlayed lessons learned in the Food & Ag Industry Immersion to speak on ag robotics at Robotics Invest 2025 in Boston.
Why a STEM-Designated UC Davis MBA is a “Game” Changer
“UC Davis proves AI learning can thrive in a culture of connection.”
After six years in the gaming/entertainment industry, Full-Time MBA student Daniel Vaziri found UC Davis offered the perfect combination of STEM-designation, career development, culture and AI-driven curriculum.
A Standing Ovation for Our MSBA Practicum Project
Analysis of Mondavi Center ticket history led to new marketing outreach
Our unique one-year MSBA practicum projects are a win-win that delivers measurable value to both students and partner organizations. Student Zeel Shah Wang shares how her team developed new marketing strategies for the Mondavi Center for Performing Arts to boost audience engagement.
Untangling GovTech: What We Learned Building Platforms for the Most Overlooked Layer of Government
Our opportunity to “Streamline” a UC Davis alum’s digital services startup
Alumnus Mac Clemmens MBA 07, CEO of Streamline, welcomed two UC Davis undergraduates to his Sacramento startup, where they tackled challenges in the GovTech market, namely providing compliant digital platforms for special districts that serve the public.