Ayung Tseng

Assistant Professor

Ph.D., Accounting, Columbia University, 2015
Master of Business Administration (MBA), Finance, Yale University, 2009
Bachelor of Business Administration (B.B.A.), Accounting, National Taiwan University, 2003

Research Expertise
Company disclosure, accounting measurement issues, asset pricing, innovation, healthcare

As an accountant, Assistant Professor Ayung Tseng’s empirical research focuses on how accounting information reflects business fundamentals, connecting with interdisciplinary theories; for example, using tacit collusion theory to explain accounting disclosures among the Big Three U.S. automobile manufacturers from 1965-1989, relying on attribution theory to understand how firms disclose information to various stakeholders after experiencing business crises, utilizing microeconomic theories to explain why some firms’ businesses are more subject to systematic risks, relying on intellectual property legal literature to explain why some innovation-motivated mergers yield more significant synergies due to unpatented innovations, and using asset pricing theory to compare educational endowment funds’ investment shifts during the Great Recession and the Great Depression.

Since 2020, Tseng co-founded the Accounting Design Project with Stephen Penman to promote research that evaluates and designs accounting for users, whether investors, equity or credit analysts, management, or broader constituents. Since then, she has examined the impact of accounting conservative measurements on U.S. nursing homes and the effects of the new revenue recognition accounting standard, ASC 606, on U.S. listed firms.

Tseng's research has appeared in The Accounting Review, Management Science, Review of Accounting Studies, Journal of Portfolio Management, and Journal of Healthcare Communications. 

Tseng's interest in accounting began when she was a business consultant at PwC. She earned a doctoral degree in Accounting from Columbia Business School, an Master of Business Administration (MBA) in Finance from Yale School of Management, and an undergraduate degree in accounting from National Taiwan University.

Before joining the Graduate School of Management, she held a faculty position at Indiana University Kelley School of Business and Georgetown University McDonough School of Business.