The Latest
![COVID-19 management](/sites/default/files/styles/news/public/2020-09/istock-1215420691.jpg?h=332a00f5&itok=eYG-1czO)
Thousands to File for Bankruptcy: What All CFOs Should Know
Neiman Marcus—following J.Crew—is expected to file for bankruptcy. In Forbes, Lecturer Suzy Taherian says CFOs need to fully understand bankruptcy as an option.
![Forbes tax implications](/sites/default/files/styles/news/public/2020-09/tax_implications.jpg?h=dec22bcf&itok=3A1Rwzu4)
Unwinding the Hidden Tax Implications of CARES Act
For Forbes, Lecturer Suzy Taherian shares what CFOs should know about recent government funding to help businesses cover payroll, utilities, rent, and interest.
![gold confetti white background](/sites/default/files/styles/news/public/2020-09/istock-1126302946_1440.jpg?h=6cfec527&itok=qFNVGHNB)
Congratulations, 2020 Big Bang! Finalists
From a field of 113, it's down to a sweet 16
![Government loan assistance](/sites/default/files/styles/news/public/2020-09/istock-1217171277.jpg?h=e5aec6c8&itok=42RwR_mn)
The CFO’s Shame of Accepting Government Assistance
For Forbes, Lecturer Suzy Taherian provides insight into CFOs' qualms in applying for government-provided forgivable loans following the passage of the $2 trillion CARES stimulus bill.
![MSBA COVID-19 Challenge - header](/sites/default/files/styles/news/public/2020-09/data_exploration.png.jpg?itok=JEzsYY4L)
Students Team Up on Solutions in COVID-19 Challenge
MSBA and MBA students partner on creative analyses of pandemic data
Judged by data experts at Google and Affirm, MSBA and MBA students teamed up in a two-week challenge to find creative, actionable data-driven insights to the spread of COVID-19.
The UC Davis COVID-19 Challenge brought together M.S. in Business
![Economic Recovery](/sites/default/files/styles/news/public/2020-09/istock-157508130.jpg?h=2a668c17&itok=1CMqQIfz)
What Is The Shape Of Economic Recovery? V, U, Or L
What will the economic recovery look like? Lecturer Suzy Taherian discusses V, U and L-shaped recovery curves for multiple businesses in her latest blog for Forbes.
![Pay Per Click Advertising](/sites/default/files/styles/news/public/2020-09/pay_per_click.jpg?h=e5aec6c8&itok=SyBPMkSj)
A Look Back: How Web Search Ads Emerged, Transformed Business
Professor Hemant Bhargava blogs about his landmark 2007 study on the early days of search advertising, recently honored with INFORMS' Test of Time Paper Award.
(Editors’ Note: Bhargava, Feng and Pennock’s 2007 landmark paper “Implementing Sponsored
![e-cigarette](/sites/default/files/styles/news/public/2020-09/ecigarette2.jpg?h=6ac9819c&itok=Qnh1xGOB)
Similar but Better: When Product Comparisons Are Traps
Research by Greta Hsu examines the growth of vape devices and how the makers of such products took steps to get them quickly accepted. These steps in turn led them into a trap of their own making.
![umbrella](/sites/default/files/styles/news/public/2020-09/umbrella.jpg?h=b3660f0d&itok=hgzos5Ia)
New Drama On Business Interruption Insurance: Refunds, Higher Premiums And Legal Battles
Lecturer Suzy Taherian discusses the dramatic fluctuations in insurance costs and reimbursements due to the global pandemic and what roles businesses will play going forward.
![Graduate School of Management](/sites/default/files/styles/news/public/2020-09/ucd-gsm-business-response-spotlight.jpg?h=3debe5b1&itok=dDNHhR7Y)
Metro EDGE Business Response Spotlight: UC Davis
Sacramento's Metro EDGE young professionals group highlights the Graduate School of Management's all-hands on deck pivot to transition to virtual classes for the Spring quarter.
![Sailing](/sites/default/files/styles/news/public/2020-09/sailing_2.jpg?h=4f1bf756&itok=kfejkBL3)
Resilient MBA: 5 Advantages MBAs Have Sailing Into The Crisis
For Forbes, Lecturer Suzy Taherian shares the five hidden advantages MBAs have that make them more resilient and better able to succeed in this uncertain job market.
(Editor’s note: This article by Suzy Taherian first appeared on Forbes’ CFO Network
![E-cigarette - Getty Image](/sites/default/files/styles/news/public/2020-09/e-cigarettes-getty-image_0.jpg?h=b3660f0d&itok=xzyEFUam)
Promoting Advantages of Product Category, Whether It Is Craft Beer or E-cigarettes, Can Backfire
UC Davis Study Examines How E-cigarettes’ Reputation Declined Over Time
Professor Greta Hsu’s research of efforts to promote e-cigarettes as a healthier alternative to combustible cigarettes have instead backfired.
Industries often position products to tout the benefits of one category over another—such as the higher