Class Visit: Consumer Behavior

Join us for a UC Davis MBA class visit and experience firsthand our collaborative and close-knit community. You will have the opportunity to chat with an MBA Student Ambassador, meet the professor and observe the student dynamic. We look forward to seeing you!

Consumer Behavior

Instructor: Vasu Unnava

Course Description: Consumers and customers (current consumers/customers and prospects) are the focus of all marketing activity. Starting with this simple proposition, this course examines a wide range of behavioral science concepts and their application to marketing situations, the cognitive, affective, and behavioral responses of consumers to products and services, and to the marketing of those products and services. Significant attention will be paid to how B2C consumers and B2B customers make decisions, and how marketers can influence those decisions. Changes in consumer behavior in the internet age will be addressed.

Why a UC Davis MBA?

There are countless benefits to earning an MBA. From moving up the career ladder, to gaining the skills you need to switch fields or start your own business, an MBA opens many new professional doors to you.

Our programs are offered at the UC Davis campus, the San Francisco Bay Area—the world’s foremost hub of innovation, and in Sacramento—California’s thriving state capital. Learn more about our:

• No. 2 ranked faculty in the world, and our commitment to personal student learning.
• Industry Immersions that tap UC Davis' corporate network and trailblazing research strengths.
• Collaborative Leadership Program that will prepare you to lead teams in today’s complex global business world.