Data-Driven Marketing with UC Davis MSBA and ANA Educational Foundation

  • October 22, 2021 10:00am - 12:30pm
Collage of AEF-UC Davis MSBA Panelists

Join UC Davis Master of Science in Business Analytics program in partnership with ANA Educational Foundation (AEF) for a virtual conference on marketing’s use of data and analytics. “Data-Driven Marketing” will be a live Zoom event held on Friday, October 22, 10:00 a.m.-12:30 p.m. PDT. Learn from top marketers representing, BlackRock, Univision, and Google, who will discuss the importance of the convergence of data science and business. 

UC Davis students, staff, faculty and alumni can receive a free using comp code by emailing the MSBA team at:

Event details are available at


Welcome: Dean H. Rao Unnava, UC Davis Graduate School of Management

Emcee: Amy Russell, Executive Director, UC Davis MSBA

Tiffany Perkins-Munn, Ph.D.
Managing Director, Head of Research, Analytics & Data 

Alex Genov
Head of Customer Experience Research (a subsidiary of

Jon Fraser
Incrementality Measurement Lead

Luisa Martinez
Director Multiplatform Research
Univision Communications