- October 22, 2021 10:00am - 12:30pm
Join UC Davis Master of Science in Business Analytics program in partnership with ANA Educational Foundation (AEF) for a virtual conference on marketing’s use of data and analytics. “Data-Driven Marketing” will be a live Zoom event held on Friday, October 22, 10:00 a.m.-12:30 p.m. PDT. Learn from top marketers representing Zappos.com, BlackRock, Univision, and Google, who will discuss the importance of the convergence of data science and business.
UC Davis students, staff, faculty and alumni can receive a free using comp code by emailing the MSBA team at: firstname.lastname@example.org.
Event details are available at https://www.ana.net/membersconference/show/id/MOC-NOV21E
Welcome: Dean H. Rao Unnava, UC Davis Graduate School of Management
Emcee: Amy Russell, Executive Director, UC Davis MSBA
Tiffany Perkins-Munn, Ph.D.
Managing Director, Head of Research, Analytics & Data
Head of Customer Experience Research
Zappos.com (a subsidiary of Amazon.com)
Incrementality Measurement Lead
Director Multiplatform Research