Make Your Mark: Creating an E.P.I.C. Personal Brand

How do experts become experts? How do industry leaders become industry leaders? How do you get to the point where you are being recruited for opportunities instead of applying for them?

In this workshop, attendees will learn how to use the cornerstone principles of both corporate branding and content and digital marketing to define and create their own personal brand in four phases: Establish, Package, Inform and Cultivate (E.P.I.C.).

As professionals in the information age, we read an average of 105,000 words a day..this is the equivalent of a single-spaced, ~200 word novel. We also spend an average of eight hours a day online either on social media, emailing, or texting. In other words, we spend a significant portion, if not the majority of our lives, interacting in a virtual world. Despite being immersed in digital consumption and interaction, we pay very little attention to our personal brands online, allowing others to decide who we are and what we want.

By the end of this session, attendees will have a complete framework to build and control a personal brand online.

Part I: Establish (Discovery and Vision)

• Define Your Personal Brand | Personal Brand Statement | Frameworks

Part II: Package (Content & Packaging)

• Naming Your Personal Brand | Creating Online Collateral for your Personal Brand

Part III: Inform (Disseminate your Personal Brand)

• Creating Your Personal Brand Digital Funnel

Part IV: Cultivate (Growth and Management)

• Driving Personal Brand Growth and Management