Professor Shannon W.
Anderson is an expert on the design and implementation of
performance measurement and cost control systems. Her research
spans the fields of management accounting and operations
research. She has been using the “Moneyball” case in her MBA
classes for several years. In this post, she offers an
overview of how she applies it to business today.
Moneyball has become a metaphor for everything in business today:
it touches heavily on concepts related to budgeting, data
analytics and productivity. The movie is about how Oakland
A’s General Manager Billy Beane revolutionized the process of
scouting new baseball players on a budget by employing
computer-generated analysis to sign new players and when
best to put them in the line up. Brad Pitt was recently
interviewed by NPR about making Moneyball and his role as
Billy Beane. The interview provides snapshots of critical moments
in the film that help put my points below in perspective.
When it comes to doing business in China, I’m frequently reminded
of a Rudyard Kipling poem that begins: “East is East and West is
West and never the twain shall meet.” The poem speaks to the vast
cultural differences between East and West, differences that in
Kipling’s time seemed irreconcilable. Well, it’s 2012 and
Americans have been doing business with China for almost 30
years! There’s immeasurable opportunity for American businesses
in the China market, and many different ways to tap its
By Wendy Beecham, Managing Director of Executive Education
Women at the top executive level are a rare commodity. Why and
how do we move forward and change the numbers?
This week, I attended
Unlocking a Source of Growth: Women in the Boardroom, hosted
by Watermark, an
event that sought to answer these very questions. The event was
held at the Rancho Cordova headquarters of VSP Global, an
international vision care company with several senior women
leaders including Chief Marketing Officer Kate Renwick Espinosa
and Chief Operating Officer of Vision Care Laurie Costa.